Why You’re Seeing Bradley Cooper Everywhere During NFL Games

Bradley Cooper has quietly become one of the most visible faces of the fall entertainment season, and it has nothing to do with a movie premiere. Instead, the Oscar nominee is dominating NFL broadcasts through his new Uber Eats campaign, a strategic move that places him directly in front of millions of viewers every single week. The commercial, which plays like a running joke built around Bradley Cooper's understated humor, continues Uber Eats’ trend of recruiting A-list stars to headline big-budget spots during the nation’s most-watched programming.

Cooper is the newest face of Uber Eats’ ongoing “Football Is for Food” conspiracy series, a comedic campaign rolling out across NFL broadcasts this season. In the ads, Cooper, a well-known Philadelphia Eagles fan, attempts to publicly debunk the idea that football exists mainly as a vehicle to sell food. The joke, however, is that every time he tries to explain the truth, the people around him seem unconvinced, amused, or quietly committed to the ongoing “food agenda.”

The campaign builds on Uber Eats’ recent trend of turning commercials into short-form comedy sketches, and Cooper fits seamlessly into the universe. The ads feature appearances from major football figures, including Baker Mayfield and Troy Aikman, who pop up throughout the storyline to further the tongue-in-cheek conspiracy plot. Their cameos help frame the campaign as a playful collaboration between Hollywood and the NFL, designed to land perfectly during timeouts, halftime, and high-audience moments.

Cooper's NFL-season campaign arrives on the heels of Matthew McConaughey’s popular Super Bowl ad for the same brand, reinforcing Uber Eats’ pattern of turning celebrities into tongue-in-cheek spokespeople. For Cooper, the payoff is clear. Live sports are one of the last remaining places on television that still guarantee massive real-time audiences.

Between football season and the World Series, viewership numbers consistently dwarf anything scripted television can produce, making commercial breaks the most valuable windows in the industry. Analysts estimate that A-listers can earn anywhere from one to three million dollars for a national commercial, while Super Bowl or global spots can push deals past five million. With only a day or two of filming required, the exposure-to-effort ratio is nearly unmatched.

Cooper isn’t the only star cashing in on the trend. Seth Rogen’s "Canadian Skip" campaign follows the same formula, while other recent Uber Eats ads have featured Jennifer Aniston, David Schwimmer, and the Beckhams. Aniston and Schwimmer’s spot, in particular, became instantly iconic thanks to its playful nod to their Friends characters, Rachel and Ross, a wink that sent fans into a nostalgia spiral and proved just how powerful a well-placed pop-culture reference can be. Together, these campaigns underscore how commercials have shifted from simple endorsements to full-blown cultural moments.

Celebrities are now treating these ad spots like short-form comedy sketches, produced with cinematic polish, built for quick laughs, and engineered to land perfectly during a timeout or halftime break. They work because they feel like entertainment, not ads.

While stars like Cooper sell the fun side of the instant-delivery world, the real operation driving the convenience culture remains largely invisible. Companies behind these services rely on vast logistics networks spanning warehouses, drivers, and supply chains that consumers rarely think about.

A spokesperson for GoBolt, one of the companies powering same-day delivery across North America, told The Blast exclusively it’s the “invisible part of the customer experience that people never think about but rely on every day.” It’s the off-screen force that allows the on-screen comedy to resonate, because the convenience it’s selling actually works.

Hollywood may be navigating a shifting landscape, but if one thing is clear, it's that this year’s sports broadcasts have found their breakout star.

With a single, cleverly crafted Uber Eats campaign, Bradley Cooper has turned the commercial break into the new box office, and right now, he’s headlining it.