Hardee’s Wanted To 'Rizz' It Up So They Called This Internet Sensation For Help

Hardee’s wanted to level up their digital game with something new and “rizz worthy” and they knew just who to call for help. 

The new Rizzwich Meal features a Grilled Cheese Bacon Burger, fries, and a shake, and each element is packed with the brand’s signature bold flavor and a playful dose of “extra rizz” thanks to one popular content creator. 

Warning! If you’re not currently hungry, you will be after reading all about the Rizzwich Meal.

This special meal, dreamed up with the help of internet sensation The Rizzler, stacks a juicy 100% USA Angus beef patty with melted American and Swiss cheese, crispy cherrywood-smoked bacon, on buttery toasted sourdough. Served with a side of golden fries and your choice of a Thick ‘N’ Creamy Shake, this meal has all the “EXTRA rizz” one could hope for. 

When Hardee’s approached The Rizzler about the tasty collab, the popular 9-year-old content creator, whose name is Christian, was really “excited.” 

“I was very surprised,” he told The Blast exclusively. “I was like, this is going to be the best.” 

The Rizzler’s playful persona and popular internet presence was just what Hardee’s was looking for when creating this full-blown digital movement to introduce the new meal that’s offered on the app only. 

With the meal being described as having “Extra rizz,” The Blast had to get The Rizzler’s own words on exactly what that means and what people can expect.

“Extra rizz means that it stands out,” The Rizzler told The Blast. “It’s a form of aura, like max aura.”

Sarah Breymaier, vice president of brand at Hardee’s explained that the restaurant isn’t just introducing a new sandwich meal, but also “building a digital movement” with the Rizzwich Meal.

“With The Rizzler, we're not just launching a new sandwich—we're building a digital movement that taps into what our fans love: culture, content, and crave-worthy food," said Breymaier, according to a press release sent to The Blast. "The Rizzwich Meal is the first taste of where Hardee's marketing is headed— digital-first and packed with flavor and fun."

The new Rizzwich Meal is available for a limited time exclusively in the Hardee’s app. To make this collab even better, new app members receive $2 off their first Rizzwich meal. 

Sometimes all it needed was a little Rizz 🤫 Introducing the Rizzwich Combo, straight out of the Hardee’s kitchen and crafted by me, with ultimate Rizz.

♬ original sound - ItzTheRizzler

The Rizzler didn’t exactly set out to take over social media with his fun content, but that’s just how it’s been going.

With 1.7 million followers on TikTok, an additional 1.5 million on Instagram, and more than 12,000 subscribers on YouTube, it’s safe to say fans are loving his content. 

When asked what video it was that started his Rizzler era, he told The Blast that it was either his Popeye’s video or the Black Panther video. Thinking ahead to future content and continuing to evolve, he would like to add streaming to his resume in the near future.

Hardee's is hosting their first ever "Tender Bender Lock-In" tonight with Duke Dennis, Alex Ziegler, a few banana ball players, and others. This exclusive event starts at 7 p.m. tonight (November 18, 2025) will have the stars facing off in friendly competitions, sharing some behind-the-scenes moments, and celebrating Hardee's hand-breaded chicken. With viral-worthy challenges and fan engagement, this after-hours chicken feast event is something fans won't want to miss. There will also be chances to enter to win exclusive prizes.

"We're bringing together flavor, fun, and fandom in a way only Hardee's can," said Breymaier, according to a press release sent to The Blast. "With our new Tender Bender Tuesdays and this one-of-a-kind lock-in event, we're inviting everyone to be part of the goodness - and the juicy hand-breaded chicken - Hardee's is famous for."

Duke Dennis added, "I'm looking forward to having a good time and watching the Tender Bender competition go down, this will be good vibes and good food."

Now through June 2026, Hardee's is treating My Rewards Members to Tender Bender Tuesdays, where members can score a free 3-piece order of Hand-Breaded Chicken Tenders with the purchase of another one at regular price.

For details on how to participate and tune into the "Tender Bender Lock-In" tonight, visit Hardee's YouTube page.