Hailey Bieber’s Beach-Day Booty Shot Sends Instagram Into Meltdown

Hailey Bieber continues to dominate social media, even when she doesn’t post the photos herself. The model, beauty mogul, and founder of Rhode Skin has spent years cementing her place as one of fashion’s most influential faces, gracing magazine covers, starring in major campaigns, and building her skincare brand into a trend-setting powerhouse. Now married to pop superstar Justin Bieber and balancing her growing business empire with ongoing modeling work, Hailey remains one of the most-watched women in Hollywood. A popular fan account on Instagram recently shared a throwback bikini snap that immediately caught fire across the platform, and it’s easy to see why.

The photo features a mirrored, double-image edit of Hailey standing on the beach in a tiny black bikini, captured mid-pose as she lifts her arms above her head. Her wet hair falls over her shoulders as she looks back at the camera with a soft smile, while the bright turquoise sky behind her completes the sun-drenched vibe.

The fan account captioned the post, “double the heat. double the glow," followed by hashtags celebrating Hailey’s aesthetic, including #beachvibes, #sunsoked, #bikinimuse, #haileybaldwinbieber, and #naturalbeauty.

Another fan account post highlighted a very different side of Hailey’s allure. This time trading sunny beach vibes for shadowy, vintage-inspired glamour. The moody snap shows Hailey standing in a dimly lit room wearing a black lingerie set, captured mid-turn as she glances over her shoulder with a soft, sultry expression.

The fan page paired the photo with an editorial-style caption, writing, “Soft focus. Sharp attitude. Serving vintage vibes and modern confidence. A moment in the dark and she still shines.”

A third fan-shared moment showed Hailey in full fashion-icon mode, trading bikinis and soft-focus lingerie for a sleek, high-fashion poolside look. In the photo, Hailey lounges effortlessly on a diving board wearing a plunging black one-piece swimsuit paired with strappy heels. With her legs crossed, posture relaxed, and gaze locked on the camera, Hailey exudes confidence and poise.

A fourth fan post highlighted a completely different mood, one that leaned into sleek minimalism and quiet, confident allure. The mirrored image features Hailey reclining across a cream-colored sofa, wearing a fitted black top and coordinating underwear. The fan account captioned the upload, “Double the beauty. Double the power. Effortless allure on a canvas of cream. Pure Hailey energy.”

Wrapping up the series is a polished, editorial-style image that features Hailey modeling a minimalist look tied to her RHODE aesthetic. In the photo, she poses in a silky, oversized button-down left open to reveal a soft grey bikini underneath, blending lingerie, luxury, and effortless confidence in a single frame.

Together, the fan-shared throwbacks highlight just how powerfully Hailey’s style, confidence, and presence continue to captivate social media.