Marc Klasfeld Reveals The Mystery Behind Kiki Kramer’s Viral New Vision

In a pop landscape overflowing with fast hits and fleeting trends, rising artist Kiki Kramer is carving out her own lane, one built on humor, heartbreak, and fearless vulnerability.

Her newest single, “Shot in the Dark,” arrives with a vivid, emotionally charged music video guided by acclaimed director Marc Klasfeld.

Together, the pair crafted a vision that’s playful on the surface yet surprisingly profound beneath the gloss.

Kramer’s new era begins with “Shot in the Dark,” a glossy yet emotionally layered track that teams her with celebrated director Marc Klasfeld, known for his work with Lady Gaga, Eminem, Katy Perry, and Beyoncé.

Klasfeld found Kramer’s approach strikingly original, calling her voice and presence “refreshing” amid today’s crowded pop landscape.

“Kiki brings humor, self-awareness, and vulnerability in a way that’s rare,” he told The Blast. “That balance is hard to find, and it made directing this video a really fun experience.”

The music video amplifies the push and pull within Kramer’s lyrics, wrapping bubblegum hues around moments of aching honesty. Kramer sums up the track as “a campy, mid-tempo ballad about willingly signing up to be someone’s rebound.”

Even the song’s structure hints at deeper pain, its bright, upbeat delivery dissolves into a slower, guitar-heavy outro.

“It reveals the quiet tragedy of sacrificing your own emotional needs just to feel wanted, all masked beneath an air of free-spirited spontaneity,” Kramer said.

Klasfeld embraced that emotional contradiction, shaping the video around its glossy façade and hidden melancholy.

“We wanted to capture the duality, the glossy fun of the moment and the loneliness underneath,” he explained. “There’s a pop art energy to the visuals, but the story hits deeper.”

His direction transforms each frame into a balance of color and tension, inviting viewers to enjoy the candy-coated fun while catching glimpses of what lies beneath.

Kramer’s evolving identity plays a crucial role in the video’s authenticity.

After studying drama at NYU, she left school to chase music full-time following her mother’s passing.

Immersed in New York’s nightlife, she built a grassroots fanbase that propelled her debut single “Relevant” to over 600,000 views, with support from SiriusXM, MTV, and stores worldwide.

She soon racked up 45,000 TikTok followers and sold out club shows on both coasts.

Now signed to Suretone Records under Jordan Schur, Kramer continues to explore themes of love, relevance, and modern connection.

Klasfeld believes her creative instincts set her apart, saying, “There’s a strong sense of identity in what she does. You can’t fake that.”

With her debut album slated for 2026, Kramer is poised to climb even higher, her latest video serving as proof that she’s not just another pop newcomer, but a storyteller ready to break through.

Earlier in the year, Klasfeld made his first leap into feature filmmaking with "Do Not Enter," a supernatural thriller from Lionsgate.

The story follows a group of urban explorers livestreaming their hunt for a mobster’s hidden $300 million inside a decaying New Jersey hotel. Instead of riches, they encounter rival treasure hunters and a far darker presence.

The cast delivers genre-minded energy: Adeline Rudolph leads as Diane, alongside Nicholas Hamilton as Tod and Francesca Reale as Cora. Jake Manley, Laurence O'Fuarain, and Kai Caster round out the team, while horror icon Javier Botet appears as the eerie Pale Creature.

Klasfeld, whose music video “See You Again” has surpassed 5.5 billion views, says this project has been a long time coming.

“I have waited decades to find the right feature film project to which I could truly dedicate myself,” he said.

He added that the “passion I have found to make Do Not Enter all it can be is extraordinary,” noting he “can't wait for the world to see what we have in store.”

The film draws strength from its creative team.

Stephen Susco, known for "The Grudge" and "Texas Chainsaw Massacre," wrote the script based on a novel by David Morrell, the author of "First Blood."

Backed by Suretone Pictures’ Jordan Schur, the movie blends modern livestream culture with classic haunted-hotel dread.

With themes of greed, fear, and the supernatural colliding, "Do Not Enter" aims to deliver a fresh genre experience.