Hailey Bieber In Thong Bikini Told She 'Shouldn’t Flaunt' Her Body

Hailey Bieber, the internationally recognized model, entrepreneur, and founder of the viral beauty brand Rhode, continues to dominate social media with her effortless style and sun-kissed vacation looks. The 28-year-old star, who has walked for major fashion houses, appeared on top magazine covers, and built one of today’s most influential skincare lines, recently shared a new bikini photo on her official Instagram account that sparked both admiration and controversy. In the newly posted shot, Hailey poses confidently on a tropical beach, standing on lush green grass as waves crash behind her. She’s wearing a striking green thong bikini that shows off her sculpted figure, paired with a lavender bandana tied around her head.

Her skin glows against the cloudy sky, and she glances over her shoulder with a relaxed, flirty expression that instantly pulled fans in. The mix of greenery, ocean, and natural light makes the image feel effortlessly cinematic, the kind of vacation moment only Hailey can turn into a viral fashion moment.

Stars like Kylie Jenner dropped quick-but-powerful comments, with Kylie writing “slide 10” and others leaving strings of heart-eyes and fire emojis. But not all the responses were glowing. One comment in particular stirred discussion after a user wrote, “Look amazing, but aren’t you a Christian? And a wife? Your body is pure, you shouldn’t flaunt it to anyone but your husband. Just my opinion.”

Hailey switched gears with a sultry, minimalist promo shot for her skincare brand, Rhode. In the photo, shared to her official Instagram account, the 28-year-old lounges effortlessly on a white bed, wearing a simple black bra and matching bottoms. Her hair falls in loose, natural waves as she presses a plush, black Rhode-branded pillow against her body, giving the image a polished but intimate feel.

Hailey also highlighted one of her past campaigns with Victoria’s Secret, which serves as a reminder that her modeling roots run deep. The stunning throwback, originally shared on her official Instagram account, shows the model posing confidently in a delicate pastel lingerie set while standing in front of a caramel leather sofa.

With her short, tousled bob and soft glam makeup, Hailey channels classic supermodel energy. Her posture is poised yet effortless, showing off her long, toned frame as she subtly rests one leg in front of the other. The muted studio backdrop and minimalist styling draw all focus to Hailey herself, capturing the polished, high-fashion aesthetic that made her a favorite in the lingerie giant’s lineup.

Hailey also shared a striking shot from her GQ Men of the Year feature, a moment that further solidifies her influence far beyond Instagram. The image, posted to her official account, shows Hailey posing effortlessly at the edge of a pool in a plunging black swimsuit, exuding confidence and editorial sophistication. With slicked-back hair, minimal glam, and a piercing gaze straight into the camera, the model brings high-fashion intensity to the sunlit outdoor set.

Rounding out her series of buzz-worthy uploads, Hailey also shared a sun-kissed throwback on her official Instagram, giving fans a more relaxed, candid glimpse into her beauty-focused lifestyle. In the photo, the model lounges outdoors in a baby-blue bikini bottom paired with a matching cropped top, accessorized with a baseball cap pulled low over her eyes. Even in her most low-key moments, Hailey shows she knows how to serve a scroll-stopping aesthetic.

In the end, Hailey continues to prove that whether she’s on a beach, a magazine cover, or simply lounging in her backyard, she knows exactly how to spark conversation and keep all eyes on her.