Selena Gomez Dazzles In Layla Kaisi Collection Diamond Jewelry In New Music Video With Deep Meaning

In her new "In the Dark" music video, Selena Gomez dazzles in three diamond pieces from New Zealand luxury brand Layla Kaisi Collection's REVERENCE Edit.

Directed by Luke Orlando, the cinematic visuals feature the pop star in sleek black looks, as she sings about love and self-acceptance.

The release follows Selena Gomez's collaborative album "I Said I Loved You First," with husband Benny Blanco.

In her newly released "In the Dark" music video, Gomez sparkles in three stunning high-jewelry pieces from the Layla Kaisi Collection, a New Zealand–based luxury house known for its sculptural, story-driven designs.

Throughout the moody, cinematic video, the 33-year-old singer is draped in pieces from the brand's REVERENCE Edit:

• The Cadence three-finger ring.
• The Reclamation palm cuff.
• The Recursive ear cuff.

Each piece is crafted in 18ct white gold and features GIA-certified pear-cut diamonds weighing between 1 and 5 carats.

According to the brand, the jewelry designs explore themes of time, legacy, and human consciousness, and on screen, they become part of Gomez's story itself.

As the pop star moves through shifting light and shadow, the diamonds catch glimmers of illumination like shards of time, giving her every gesture a sculptural precision.

In one striking shot, the singer lifts her hand to reveal the Reclamation palm cuff, an architectural piece that wraps across her palm and holds three pear-cut diamonds set asymmetrically.

The stunning design is said to represent "power returning to the self."

The Cadence ring, spanning three fingers, traces the natural rhythm of movement with its trio of diamonds.

And finally, the Recursive ear cuff, a delicate yet bold piece finished with two pear-cut diamonds at its base and crest, is said to symbolize continuity and transformation.

Designer Layla Kaisi says seeing Gomez wear the collection felt like watching its meaning come to life.

"Reverence was born from the idea that time isn't linear, but cyclical," she explained. "To see Selena wear these pieces in a world built on shadow and reflection felt deeply aligned with what the collection stands for: returning to oneself, and honoring the beauty of identity."

The collaboration marks a major milestone for Layla Kaisi Collection, which has quickly become one of the most talked-about names in modern high jewelry.

The brand's pieces have previously been worn by Jennifer Lopez, Cardi B, and Christina Aguilera, and even appeared on the Paris Fashion Week runway.

The new music video, directed by Luke Orlando, accompanies Gomez's new song "In the Dark," featured on "Nobody Wants This" Season 2: The Soundtrack.

Throughout the moody, cinematic visuals, Gomez appears in sleek, all-black looks as she sings about unconditional love and inner strength.

"And I'll be there when you lose yourself / To remind you of who you are / And I'll be there like nobody else / You're still beautiful in the dark," she sings.

After the video's release on Thursday, Oct. 23, Gomez shared a clip on Instagram, writing, "'In The Dark' is out now. This is just a little nostalgia droplet, and I hope you love it."

She also revealed in her Stories that she "thought it would be fun to add a little Revival to it," a reference to her 2015 album of the same name.

The new single comes on the heels of Gomez's recent collaborative album "I Said I Loved You First" with her now-husband, Benny Blanco. Released earlier this year, the project offered fans an intimate glimpse into their relationship, both as artists and partners.

According to the announcement shared ahead of the March release, the album was described as "a unique window into their relationship."

"This album came together organically as a direct result of the comfort that they both felt when working together creatively, allowing them to produce art that authentically reflects their experiences," the press release read. "It chronicles their entire story—before they met, falling in love, and looking to what the future holds."

Before tying the knot, Gomez and Blanco had already built a strong musical connection. Blanco co-produced two of Gomez's hit tracks: "Kill Em with Kindness" and "Same Old Love," from her 2015 album "Revival."