Millie Bobby Brown Joins CHIPS AHOY! For Spooky ‘Stranger Things’ Cookie Experience

Fans of "Stranger Things" are getting a real treat this spooky season, literally. The CHIPS AHOY! brand is taking things upside down (and delicious) with a new CHIPS AHOY! x Stranger Things Claw Machine Giveaway, popping up in New York City and Atlanta on October 25. Timed perfectly before Halloween, and just weeks before the hit Netflix series returns for its fifth and final season, this limited-time event promises retro thrills, eerie vibes, and exclusive prizes that will have fans lining up faster than Eleven for Eggo waffles. From glow-in-the-dark packaging to Millie Bobby Brown’s Instagram shoutout, here’s how CHIPS AHOY! is serving up one of the most buzzworthy brand collabs of the year.

On Saturday, October 25, from 12–4 p.m. ET, fans can experience the Upside Down IRL with the CHIPS AHOY! Cookie x Stranger Things Claw Machine at two major locations: Flatiron North Plaza in New York City and The Battery in Atlanta. This isn’t your average arcade game. The machine, decked out in "Stranger Things"-inspired red-and-blue lights and twisted vines, dares fans to grab prizes straight from the depths of Hawkins.

Lucky players can snag everything from retro jean jackets and walkie-talkies to co-branded backpacks and limited-edition cookies, while one winner in each city will receive a mystery prize delivered right to their doorstep. And yes, costumes mean bonus entries.

To launch the eerie event, CHIPS AHOY! teamed up with "Stranger Things" star Millie Bobby Brown, who helped hype the collaboration on social media. “CHIPS AHOY! Cookies have always been about creating fun, shareable moments,” Mili Laddha, Senior Marketing Director for the brand, said. “With our partnership with 'Stranger Things,' we wanted to go beyond our limited-edition cookies and create an experience that lets fans interact with us in a meaningful way.”

Even if you can’t make it to the event, CHIPS AHOY! is making sure you can still get a taste of the fun. The Limited-Edition CHIPS AHOY! x Stranger Things Cookie is now available at retailers nationwide, and it’s unlike anything you’ve seen before. The cookie features a rich chocolate base, fudge chips, and a strawberry-flavored filling, all wrapped in glow-in-the-dark packaging inspired by Hawkins’ mysterious aesthetic.

Whether you’re planning a Halloween party or binging "Stranger Things 5" on Netflix, these eerie-sweet treats make the perfect snack, and even come in 2-count mini packs for trick-or-treaters.

The Duffer Brothers’ "Stranger Things" first hit Netflix in July 2016 and skyrocketed into a global phenomenon, its fourth season alone racking up over 140 million views worldwide. And fans won’t have to wait long to reunite with Eleven and the gang. Netflix confirmed that "Stranger Things 5" will debut in three volumes, dropping four episodes on November 26, three on Christmas Day, and The Finale on New Year’s Eve, each releasing at 5 p.m. PST.

As the beloved show prepares to close its gates for good, "Stranger Things" continues to expand its universe beyond the screen. Between the Tony Award-winning stage play “Stranger Things: The First Shadow”, the animated prequel series “Tales From ’85,” and global Stranger Things Experience tours, Hawkins is still alive and well across the world.

With the pop-up claw machine, limited-edition cookies, and a Netflix megahit in full hype mode, CHIPS AHOY! has found the perfect recipe for a cross-generational collab. From the vintage arcade aesthetic to the edible throwback flavors, the brand has captured the spirit of "Stranger Things" while keeping it undeniably CHIPS AHOY!, playful, nostalgic, and totally shareable.

For fans, the event isn’t just about cookies or prizes, it’s about celebrating the cultural juggernaut that’s defined a decade of television. And as "Stranger Things" prepares for its last trip into the Upside Down, CHIPS AHOY! is making sure it ends on a sweet note.