Rihanna’s $36 Million Fashion Gamble Ends In Stunning Failure

Rihanna’s luxury fashion gamble has taken a stunning blow.

The superstar, known for her empire-spanning ventures in music, beauty, and lingerie, suffered a shocking $36 million loss from her Fenty clothing line, a collaboration with Louis Vuitton.

Launched with high hopes in 2019, the brand was forced to close shortly after amid pandemic challenges.

Despite the setback, Rihanna’s influence and success in the fashion and beauty world remain untouchable.

The world is in shock following reports that Rihanna suffered a massive $36 million loss from her Fenty fashion line.

Accounts for her British company Denim UK Holdings revealed the financial blow, marking one of the rare mistakes in the star’s otherwise successful career.

The pop icon partnered with Louis Vuitton’s parent company, LVMH, in 2019 to create Fenty, a luxury fashion house aimed at setting a new standard in style.

When it launched, Fenty was celebrated as a groundbreaking move.

The “Diamonds” star became the first Black woman to lead a major luxury fashion label under LVMH.

The French-based business was even registered as Project Loud France, a nod to her fifth studio album, “Loud.”

Despite the historic milestone, the brand’s success was short-lived.

The pandemic hit soon after launch, stopping production and making it impossible for the star to visit ateliers in Paris and Italian factories to check on designs herself.

At the time of launch, Rihanna invested roughly $34.8 million into the label through her company, Denim UK Holdings, while LVMH matched the amount.

She held a 49.99% stake in the business, an almost equal partnership that showed her deep commitment to making the brand work.

However, after just two years, both sides decided to shut down the label in 2021.

Per the Daily Mail, a joint statement from Rihanna and LVMH at the time explained, “LVMH and Rihanna reaffirm their ambition to concentrate on the growth and long-term development of the Fenty ecosystem, focusing on cosmetics, skincare, and lingerie.”

Part of the brand’s downfall came down to cost. Jackets cost nearly $1,000, and some dresses went for $810, which turned off many fans who loved Rihanna for her affordable makeup and lingerie lines.

Despite its failure, Fenty remains one of Rihanna’s boldest creative efforts.

In 2019, she described the mission behind her fashion house, saying, “Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies.”

The Grammy Award winner explained that she wanted her clothes to be versatile enough to match every mood whether “submissive” or “in charge.”

Rihanna added, “The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man.”

Even after the $36 million loss, Rihanna’s empire remains rock solid. With an estimated net worth of $1.4 billion, she continues to thrive through her Fenty Beauty cosmetics and Savage X Fenty lingerie brands.

In 2022, Forbes named her America’s youngest self-made female billionaire, ranking her 21st on its list of richest self-made women. She even surpassed Kim Kardashian in net worth that year.

Rihanna’s financial success is built on inclusivity and innovation.

Her Fenty Beauty line broke barriers by offering foundation shades for all skin tones, while her lingerie brand gained praise for featuring models of every size and background.

Those ventures have not only made her a fortune but also reshaped entire industries.

Away from business, Rihanna is busy with her growing family.

She recently welcomed her third child, daughter Rocki Irish Mayers, with rapper A$AP Rocky. The couple also share sons RZA and Riot.

Even with the challenges of motherhood and running businesses, Rihanna proves her resilience goes beyond any financial loss.

Born Robyn Rihanna Fenty in Saint Michael, Barbados, Rihanna grew up far from the world of fashion and fame.

Her childhood wasn’t easy as her parents divorced, and her father struggled with addiction.

She once said on the “Oprah Winfrey Network,” “He taught me everything. As awful as he was to my mom at times, it didn’t compare to how great he was as a father.”

Rihanna started by helping her father sell clothes on the street and later formed a small music group with friends.

Producer Evan Rogers later discovered her demo, which eventually reached Jay-Z and Def Jam.

She was eventually signed in 2005 and quickly became a global star with hits like “Umbrella,” “We Found Love,” and “Diamonds.”

Over time, she evolved beyond music, mastering business, beauty, and fashion.