Las Vegas Raiders’ Brock Bowers Lands Massive Deal With Derek Jeter’s Performance Brand

Las Vegas Raiders tight end Brock Bowers is taking his drive for greatness off the field. The record-breaking NFL phenom has officially joined Greatness Wins, the premium performance apparel brand co-founded by Derek Jeter and Chris Riccobono, as an equity partner. Unlike typical endorsement deals, Bowers isn't just a face of the brand, but he's a true partner. He'll play an active role in shaping product development and marketing, bringing his relentless work ethic and competitive spirit into the company's creative process.

Bowers has already made NFL history in just his second year. The Las Vegas Raiders star shattered the league's all-time rookie record with 112 receptions, the most ever by any rookie, regardless of position. He also broke Mike Ditka's 1961 record for most receiving yards by a rookie tight end, finishing his first season with 1,194 yards. His stellar performance earned him First-Team All-Pro honors, a distinction rarely achieved by a first-year player.

"Partnering with someone like Brock, not just for his on-field excellence but his creative vision, feels like a natural fit for the brand," Riccobono, who also founded UNTUCKit, said in a press release sent to The Blast. "He's set a new standard for NFL rookie greatness, and we're inspired by the energy and determination he'll bring."

Before turning pro, Bowers was a two-time National Champion at the University of Georgia, solidifying his reputation as one of football's most driven young talents.

"I'm extremely proud to join Greatness Wins as an equity partner," Bowers said. "As an athlete, I'm always chasing greatness, and that's exactly what this brand represents. Greatness Wins is built on performance and authenticity, two core values that drive me every day. This partnership is bigger than just wearing the gear; it's about shaping a brand that inspires athletes and anyone chasing their own greatness."

Jeter echoed that sentiment, praising Bowers' commitment to excellence both on and off the field. "Having Brock join our team is a perfect fit," Jeter said. "Despite only being in the early stages of his career, he's laying the path to greatness. We know he will not only continue to build his legacy on the field but also help us build an off-the-field legacy with Greatness Wins."

That "legacy" extends beyond performance wear. Greatness Wins isn't just redefining athletic apparel, but it's reimagining how greatness is made, from the ground up. Nearly 98% of its base materials are Bluesign or Oeko-Tex certified, ensuring harmful dyes and chemicals stay out of waterways and off the skin. Eighty percent of the brand's shorts are made using recycled fibers, cutting greenhouse gas emissions by more than 70% compared to virgin polyester.

To date, the company has turned over 21,000 recycled plastic bottles into active shorts, and, through Fair Trade initiatives, Greatness Wins invests directly in the livelihoods of more than 1,500 workers worldwide.

The idea behind Greatness Wins began with one simple but powerful question: what happened to the "sport" in sportswear? In an era where many athletic brands prioritize fashion over function, co-founders Derek Jeter and Chris Riccobono wanted to bring focus back to the athlete and to the heart of the game.

As they surveyed a market saturated with trend-driven athleisure, it became clear that quality and performance had taken a backseat. Too often, athletes were left choosing between gear that looked good or gear that actually worked. Greatness Wins was built to change that.

The brand's philosophy is rooted in inclusivity and purpose, celebrating athletes of every kind, from professionals to weekend warriors. Whether you're training for a title or jogging around the block, Greatness Wins believes every athlete deserves apparel that works as hard as they do.

Founded by Derek Jeter and Chris Riccobono, Greatness Wins is reshaping the world of premium athletic apparel by fusing timeless style with elite performance. Built on Jeter's belief that success is the recognition of all the hard work it takes to get there, the brand continues to expand its roster with athletes who share the same mindset.

To explore Greatness Wins' latest collections, visit greatnesswins.com.