Bill Belichick's Girlfriend Is Reportedly Teasing A Major Business Move With Her Recent Sideline Appearances
By Favour Adegoke on September 24, 2025 at 8:30 PM EDT

Bill Belichick's girlfriend, Jordon Hudson, is said to be working on a new project that may feature a reptile theme. The venture is reportedly focused on entertainment.
The former cheerleader also owns other LLCs, including one that recently filed to trademark a "Gold Digger" tag, which she reportedly intends to use for a jewelry line.
In recent weeks, Jordon Hudon has also courted controversy over her appearance on the sidelines talking to her boyfriend and UNC coach, Bill Belichick.
The 24-Year-Old Created An LLC For The Business Late Last Month

Jordon Hudson may be expanding her ventures even further with a snake-themed entertainment project, according to TMZSports.
As detailed in legal documents obtained by the outlet, the former cheerleader created a new LLC for this project late last month, which is named "Spring Street Seafood Company."
The docs also revealed that the business aims to create both written and visual productions under the working title Razor (Ophidian's Version)
While Hudson hasn't revealed specifics about the project, she has seemingly dropped hints over the past year by frequently showcasing serpent-inspired prints.
One such appearance took place last Saturday, when the real estate mogul was seen on the sidelines at a UNC match coached by her boyfriend, Bill Belichick.
She stepped out in what appeared to be a snakeskin mini-skirt, paired with an off-shoulder white top and off-white heeled cowboy boots.
Jordon Hudson Filed To Trademark The Tag' Gold Digger'

The alleged snake-themed project comes after the former cheerleader took steps towards creating a reported jewelry line.
Last month, she filed to trademark the term "Gold Digger" under one of her companies, TCE Rights Management LLC, although she has yet to confirm whether the speculation about the label is true.
At present, the trademark application has been accepted, having met the minimum filing requirements.
However, it has not yet been assigned to an examining attorney, despite several weeks having passed since the filing, as the trademark office is currently reviewing applications submitted between April 11 and April 25.
The Former Cheerleader Filed A Trademark For Other Phrases Linked To Bill Belichick's Name

Aside from the "Gold Digger" tag, Hudson's company also filed trademarks for other phrases such as All-Belichick Team, Chapel Bill, The Belichick Way, and Dynasty (Bill's Version), all within this year.
These moves indicate that the former cheerleader is eager to expand her and Belichick's business ventures, especially as public interest in their relationship continues to grow.
Hudson has already built a multi-million-dollar real estate portfolio since meeting Belichick, with much of the property reportedly located in the Boston area.
Jordon Hudson Was Slammed Over Her Sideline Cameos In UNC Matches
View this post on Instagram
Away from her business ventures, Hudson has drawn controversy over her repeated appearances on the sidelines of UNC games.
Fans who have taken note of these appearances have criticized the 24-year-old and also targeted her boyfriend, Belichick, for permitting it.
"Why would she want to be on the field during practice?" one netizen wrote about Hudson after UNC suffered a crushing 41–8 loss to the TCU Horned Frogs in their season opener.
"This gal will be the downfall of Bill Belichick's reputation," another netizen remarked.
They added, "The legendary coach, who built winning on discipline, ironically, now risks being remembered more for dating a 20-something who has ZERO business stepping foot on a football field."
Football Pundits Have Weighed In On Jordon Hudson's Sideline Cameos

In the wake of Hudson's sideline cameos, football pundits have also weighed in on how awkward these appearances have been.
"I've never seen anything like that," former Super Bowl–winning coach Jon Gruden said on Monday's episode of "Wake Up Barstool," after UNC lost 34-9 to UCF.
Gruden also questioned why Tar Heels GM Mike Lombardi, a close confidant of Belichick, has not taken steps to limit Hudson's sideline appearances.
Meanwhile, Fox NFL analyst Greg Olsen, who also weighed in on the show, argued that Hudson's cameos wouldn't be an issue if the team started winning after their recent string of losses.
"Listen, I don't think Belichick necessarily cares what anyone thinks," he said, per The Blast. "He obviously values her opinion in a lot of factors. Do I care if a coach's wife, girlfriend, kids are on the sidelines? … I don't necessarily care, but I guess to each their own. At the end of the day, if you win… she can wear a headset if they're winning."