Hulk Hogan’s Legacy Lives On As Hulkamania Takes Over The Beer Aisle With Limited-Edition Brew

Hulkamania isn’t just running wild in the wrestling ring anymore because it’s taking over the beer aisle. This fall, Real American Beer (RAB) is teaming up with WWE to launch Hulkamania Forever, a limited-edition 16oz beer honoring the legacy of WWE Hall of Famer Hulk Hogan. The collectible can made its global debut on Saturday night in front of a sold-out crowd at WWE Wrestlepalooza in Indianapolis, complete with a live on-air toast and a larger-than-life Fan Zone takeover. The launch marked the official start of a nationwide campaign that will span retail shelves, digital channels, and WWE broadcasts throughout fall 2025.

Beginning in early October, Hulkamania Forever will roll out at select retailers across the U.S., but only for a limited time. Fans hoping to snag the can are encouraged to check with local stores or place requests before supplies sell out.

“We’re proud to partner with WWE to create a true tribute to the legendary Hulk Hogan,” Chad Bronstein, Co-Founder of Real American Beer, said in a press release sent to The Blast. “This campaign brings together two iconic American brands, a collector-tier release, and a national megaphone. It’s a powerful moment for our fans, our partners, and our future.”

Terri Francis, CEO of Real American Beer, echoed the excitement, adding, “WWE has one of the most powerful brands in the world right now, and we’re thrilled to be working together on Hulkamania Forever. This LTO release delivers exactly what retailers want: high demand, built-in fan energy, and a commercial engine to drive velocity at shelf.”

As part of the activation, RAB and WWE are launching the Hulkamania Sweepstakes, giving fans a shot at winning two tickets to Saturday Night’s Main Event in Salt Lake City on November 1. The sweepstakes runs through October 10 at TheRealAmerican.com, where fans can also sign up for exclusive updates and product drop alerts.

Since its debut, Real American Beer has surged into the top 10 fastest-growing beer brands in the U.S., posting triple-digit growth and record-breaking velocity. Hulkamania Forever marks just the second product launch for the brand, and it’s doubling down on the mission to bring momentum, energy, and pure Americana back into the light beer category.

In the wake of Hulk Hogan’s passing, his daughter Brooke Hogan revealed she was left out of her father’s $5 million will. Speaking candidly, the 36-year-old said she is currently living with her family in a Miami hotel, but insists the arrangement is nothing new for them.

Her husband, former professional hockey player Steven Olesky, told Page Six that their family is accustomed to a nomadic lifestyle. “We’re used to constant travel. Brooke is working again with the record company Sobe Entertainment, which she worked for before, and within ten days they recorded up to 14 songs,” Olesky explained. He added that he and their twins, Oliver and Molly, have settled into a routine and enjoy their day-to-day life.

Brooke also confirmed her focus on music, posting footage from the recording studio to Instagram, where she teased fans with clips of new songs.

Earlier this month, she addressed the will publicly, noting she wasn’t surprised by her father’s decision. “His decision didn’t surprise me. I got what I asked for and I have no complaints. My father knows that I’ve been independent for years and that I don’t depend on his money,” she shared.

While Brooke was left out of the inheritance, her brother Nick Hogan was named as the sole heir to Hulk Hogan’s estate.

The launch of Hulkamania Forever also carries a bittersweet note. Hulk Hogan, whose real name was Terry Bollea, passed away in July 2025 at the age of 71. The WWE Hall of Famer reportedly died from cardiac arrest after a long battle with leukemia and ongoing issues with cardiac arrhythmia.

Hogan’s death sent shockwaves through both the wrestling and entertainment communities, as he was one of the most recognizable figures in sports entertainment history. From headlining WrestleMania events to becoming a household name in the 1980s and 1990s, his impact on pop culture was undeniable.

For fans, the limited-edition Hulkamania Forever beer is more than just a collectible, but instead, it’s a tribute to a man whose charisma, catchphrases, and larger-than-life persona defined an era of wrestling and inspired generations of Hulkamaniacs around the world.