Michael B. Jordan is issuing an apology after receiving intense backlash for the name of his rum brand, and Nicki Minaj is among the people speaking up!
In this day and age it seems that “celebrity” and “liquor” go hand in hand.
Dwayne “The Rock” Johnson has a tequila brand, Kendall Jenner owns her ‘818’ brand of tequila, George Clooney and Randy Gerber have their “Casa Migos” tequila brand… and you get the picture.
A LOT of tequila brands are being produced and pushed by celebrities.
Michael B. Jordan is taking a bit of a different approach. He is dabbling in the celebrity owned liquor arena; however, his focus is not on tequila. His focus is on rum!
Over the weekend, Michael B. Jordan’s girlfriend, Lori Harvey, shared some photos from what appeared to be a launch party for his new rum brand.
Michael B. Jordan Celebrates His Rum Line!
While many fans might be ecstatic over this news, some are not too fond of the rum’s brand name, J’Ouvert.
Among those people is Nicki.
J’Ouvert is reportedly the name of a carnival celebrated in many Caribbean Islands, but it also has ties to 19th century slavery.
On Tuesday, June 22, Nicki reposted a message from a social media user who gave a history lesson behind the name J’Ouvert.
The social media user by the name of xaria_rae wrote, “J’Ouvert also known as jouvay originated in Trinidad with the festivities of Canboulay, which was a time when sugarcane fields caught on fire and slaves were still forced to harvest the remaining crops before complete destruction. That event was reenacted and male salves were mocked by their masters. However, after emancipation the slaves mocked the masters mocking them.” She ended her message with, “IT’S NOT JUST ABOUT THE NAME IT’S WHAT IT REPRESENTS PERTAINING TO ENSLAVEMENT AND FREEDOM.”
Nicki Shares A History Lesson
Nicki captioned the repost with, “I’m sure MBJ didn’t intentionally do anything he thought Caribbean people would find offensive- but now that you are aware, change the name and continue to flourish and prosper. #jouvert.”
Nicki Sends A Message To Michael B. Jordan
Michael B. Jordan got the message LOUD and CLEAR.
He took to his Instagram story on June 22 to apologize to his fans and anyone he offended.
The apology read, “I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love and respond) and hoped to celebrate and shine a positive light on. Last few days has been a lot of listening. A lot of learning and engaging in countless community conversations… We hear you. I hear you and want to be clear that we are in the process of renaming. We sincerely apologize and look forward to introducing a brand we can all be proud of.”
As of now the brand’s Instagram account still has its original name, but there are no posts and the website has been password protected.