McConaugheys Bring Tequila To America’s Busiest Airports With Pantalones Cocktails

September may mark the end of summer vacations and the dreaded return of early alarms, but Matthew and Camila McConaughey are proving that “back to work” doesn’t mean “back to boring.” The Hollywood power couple is raising a glass, without pants, with their brand Pantalones Organic Tequila, officially declaring it the “Official Tequila of Takin’ Care of Business.” In true McConaughey fashion, the Oscar winner unveiled a cheeky new promo shot that nails the brand’s vibe. From the waist up, he’s all business, laptop open, laser-focused, looking like he’s ready to tackle Q3 head-on. From the waist down? Totally pantsless.

For those literally “takin’ care of business” on the go, the tequila brand is also heading to the skies. Starting this fall, Pantalones cocktails will be served at eight of the busiest airports in the country, giving weary travelers the perfect excuse to swap layover stress for a cocktail buzz.

Airports include:

• Denver International (DEN)
• George Bush Intercontinental (IAH)
• John F. Kennedy International (JFK)
• LaGuardia (LGA)
• Minneapolis–Saint Paul (MSP)
• Newark Liberty (EWR)
• Philadelphia International (PHL)
• Ronald Reagan Washington National (DCA)

And it’s not just the concourse bars. Select in-airport restaurants, like Prime Steakhouse at LGA, El Premio at IAH, and Vesper Tavern at EWR, are also jumping in on the fun. Expect cheeky menu items like the Q3 Forecast Margarita and the Bottom Line Bloody Mary to turn business travel into happy hour.

Launched by Matthew and Camila McConaughey, Pantalones Organic Tequila is crafted from 100% Blue Weber agave and built to embody the couple’s life philosophy: bold, authentic, and always ready for a good story.

"We’re proud of the momentum since launch," Andrew Chrisomalis, co-founder and chairman of Pantalones Organic Tequila, said after the label went global. "At our core, Pantalones is a premium, USDA-certified organic tequila offered at an affordable price point. That, paired with the fun we’re having with our marketing, has truly resonated. Matthew and Camila help bring massive awareness, but it’s the quality and taste of the liquid inside the bottle that keeps people coming back."

In a little over a year, Pantalones has climbed into the top three 750ml tequila brands at Total Wine, sitting right behind industry giants Don Julio and Casamigos. The brand moved more than 100,000 cases in 2024 alone and is now available in more than 10,000 accounts across 44 states. That surge in sales proves the success is built on more than just buzz.

"We’re a playful brand with serious liquid," Chrisomalis added. "That helps us stand out in a crowded category. We also launched with strong strategic partners and a clear go-to-market plan, which helped us scale quickly and show up in all the right places."

Unlike most tequila labels that spotlight tradition and legacy, Pantalones proudly embraces a party-first attitude. The brand thrives on being bold, playful, and approachable, a refreshing contrast in a market often defined by serious storytelling and dusty barrel imagery.

“A lot of brands out there lean into heritage or mystique,” Matthew McConaughey explained. “We leaned into having fun. We’re organic and award-winning, but we’re also lighthearted and have an irreverent energy that invites people in.”

That carefree attitude hasn’t stopped Pantalones from stacking up some serious accolades. In under two years, the brand has snagged multiple awards, including a Double Gold for its Añejo at the 2024 San Francisco World Spirits Competition, edging out legacy labels that sell for much higher price points.

Smooth, full of character, and marketed as the ultimate companion, whether for a family dinner, a work trip, or an airport happy hour, Pantalones is making tequila more than just a drink. It’s a lifestyle.

By leaning into the September Surge with a wink (and no pants), the McConaugheys are reminding the world that business as usual doesn’t have to be boring. And let’s be real, if there’s anywhere a 9 a.m. cocktail isn’t frowned upon, it’s the airport.

Thanks to Matthew and Camila, layovers just got a lot more fun.