Swifties Scream 'Make It Permanent' To Taylor Swift's SiriusXM Channel 13
By Afouda Bamidele on September 20, 2025 at 12:30 PM EDT

Taylor Swift is the pop star who consistently gives back to her fans, and they are spoiled rotten by it because they always want more!
The popstar's fanbase is reportedly thrilled to see the artist launch her own channel on SiriusXM, where they can listen to her hits all day, and they're eager for her to make it a regular occurrence.
Taylor Swift is releasing a barrage of promos as the days draw near for her fans to get a full listen of her 12th studio album, "The Life of a Showgirl."
SiriusXM's President Described Taylor Swift's New Channel As A Chance To Connect Deeper With Fans

According to Swift's announcement, the collaboration has birthed a station titled "Taylor's Channel 13." The station will reportedly feature mixes of her biggest hits, tracks from the vault, live renditions of her songs, and hidden gems from her albums that are equally loved by her fandom.
The channel will reportedly run from September 20 to October 19 for SiriusXM audiences across North America, just in time for the release of her latest project.
Reacting to the good news, SiriusXM's president Scott Greenstein stated, "We are thrilled to deliver our subscribers a place to celebrate their fandom and the new album with the launch of Taylor's Channel 13."
Greenstein affirmed that the station had supported Swift since the early days of her career and maintained consistency for over a decade now. He tagged the channel as a new and helpful innovation to help strengthen the connection between Swift and the Swifties.
As reported by PEOPLE, the president added that it will help fans listen to her music across all eras of her iconic career and celebrate her new album in the "SiriusXM way."
Swifties Weigh In On Taylor Swift And SiriusXM's Latest Joint Collaboration
Swifties, are you ready for it?
Taylor's Channel 13 returns September 20 — 13 days before the highly anticipated “The Life of Showgirl!” ❤️🔥
Every era. Album spotlight. Fan specials. - and more, only on SiriusXM. Learn more: https://t.co/wzGRveDA7Y #Channel13 pic.twitter.com/9HaCxNyPFX
— SiriusXM (@SIRIUSXM) September 18, 2025
When Swift's album goes live on October 3, the channel will reportedly play the whole album from beginning to end every hour, starting from midnight. Reacting to this beyond lovely development, a Swiftie wrote, "Make it permanent this time, please."
Another X subscriber echoed the same sentiment as the above, as another fan declared: "This should always be a Taylor Swift station! Don't take it away again!"
A fourth commenter even made a strong case to possibly subscribe to the channel if the station found a way to make it permanent. Swift and SiriusXM earned a huge thanks from this user for bringing this dream to life.
Basically, theconsensus among Swifties is that the station should be around for more than just 30 days.
The Singer Previously Dropped A Viral Limited-Edition Orange Cardigan
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Just three days ago, the "Shake It Off" singer released a limited-edition cardigan for fans to purchase for $70 on her website.
As shared by The Blast, Swift informed fans that the drop would last for just 48 hours. The burnt orange merch featured her initials, TS, embroidered in front and packed in a box stamped with her initials to match.
She added that the shipping will commence on or before her album's release date, with fans expected to receive the box with the cardigan, which came with orange glitter buttons.
The orange cardigan will also have 12 stars in lurex embroidery on the arms and TS embroidered in lurex on the wearer's front left chest.
A standard version of her CD will also be included in the pack, which will come in a bedazzled CD case with front and back covers. The disc also features artwork that fans can collect, along with an 8-page booklet containing exclusive photos and song lyrics.
The Grammy Winner Spotlights iTunes For Her Album Preorder
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Before the SiriusXM heartwarming news dropped, Swift had urged her fans to preorder her album on iTunes, basically resurrecting the platform about six years after Apple Music sent it packing.
The platform co-signed the singer's instruction by telling fans to order the album on their platform and gain access to exclusive content before its official release.
iTunes also changed its X display picture and banner to a picture of Swift, announcing the beginning of their partnership. The album reportedly costs $11.99 on the platform and comes with a short video as an extra to the tracklist, which contains 12 songs.
Swift has exhibited exemplary mogul behavior with this album release from the recording stage, which she did while on her Eras Tour, and proceeded to secure the songs by making her team sign NDAs.
Taylor Swift's Latest Sighting At A NFL Game Explained

While the artist typically enjoys strutting into the VIP suites at Travis Kelce's game with minimal security, waves for the fans, and a massive grin on her face, her last appearance took a different turn.
The Blast noted that the singer appeared at the stadium shielded behind a massive protective black screen, giving the cameras absolutely no view of her.
There were also no sightings of her cheering Kelce on from the suite, a move insiders have explained as a strict security measure. The source noted that the screen was bulletproof to keep essential personalities, such as presidents, safe from possible attacks.
They added that due to heightened security warnings around the period, due to the shocking assassination of Charlie Kirk, it became necessary to secure Swift by all means necessary.
"She was targeted by far-right extremist groups after going against Trump by endorsing Kamala Harris, and there are legitimate concerns about some of the threats that have been made," the source declared.
Taylor Swift's channel will absolutely bring back all the nostalgia for her fanbase!