Designer Looks Without The Price Tag! Rebecca Minkoff Drops Affordable JCPenney Line

Rebecca Minkoff is bringing her signature style to JCPenney, and it’s all about confidence, versatility, and accessibility. As JCPenney continues its much-talked-about comeback with fresh brands and modern updates, the retailer is partnering with the acclaimed designer to launch RM Rebecca Minkoff, available exclusively at JCPenney beginning this September. The new line delivers everything today’s woman needs to look chic without breaking the bank, from statement jackets and wide-leg denim to on-trend blouses, shoes, and Minkoff’s iconic handbags. It’s a collaboration that blends JCPenney’s rebranding momentum with Rebecca’s two decades of fashion expertise, giving shoppers runway-worthy style at a fraction of designer prices.

Minkoff told The Blast this partnership couldn’t have come at a better time. With her namesake brand celebrating its 20th anniversary this year, she saw an opportunity to expand her customer base while keeping her eye on affordability.

“When you get to a certain level of age as a brand, you know who your woman is,” she explained. “It felt right to expand that base and truly make fashion affordable. There’s such a huge white space. Affordable fashion can look like a sea of sameness. To be able to buy something that’s priced at incredible ranges but also has design behind it was an amazing opportunity.”

For JCPenney, which has been reinventing itself with a new look and refreshed image, Minkoff’s exclusive launch adds credibility and energy. “Once you offer something exciting again, you win back old customers and draw in new ones,” she said. “I’m in good company with the other brands that have launched, and the timing is perfect.”

The heart of RM Rebecca Minkoff is about giving women bold style without the designer price tag. Minkoff stressed that her approach is rooted in good design, quality, and making women feel seen.

“It’s never about a logo. It’s about how the whole woman looks,” she told us. “If she looks good, she feels confident, and then she turns over the price tag and says, ‘Oh my gosh, it’s only this.’ And she can still eat dinner that night too.”

By striking the balance between aspirational design and everyday affordability, Minkoff’s collection gives women the freedom to indulge in style without guilt.

When asked to name her favorites, Minkoff couldn’t choose just one. Instead, she broke it down by category:

• Tahoe Hobo Bag – A chic carryall she says tops her handbag picks.
• Fringe Jacket – A standout piece that can elevate both work and casual looks.
• Over-the-Knee Block Heel Boots – A versatile shoe available in two colors, built for longevity beyond seasonal trends.

As for what she thinks fans will flock to? The Sammy Frost Quilted Bag. “Every brand has their version of a quilted shoulder bag,” she said, noting this design will likely become a bestseller.

Minkoff designed the collection with real women in mind, those who are juggling careers, families, and busy social calendars. She emphasized the line’s transitional versatility, allowing pieces to move seamlessly from one part of life to another.

“The fringe jacket, for example, can go from the office to soccer practice to dinner with just a change of shoes,” she explained. “The crossbodies can be worn to a football game, then convert into a clutch for drinks.”

Her philosophy? Cost per wear. “That’s when I’m happiest with something I bought. When I realize I’ve worn it so much, it cost me just cents per wear.”

Asked which celebrities she’d love to see in the collection, Minkoff smiled. “Who doesn’t love Taylor Swift?” she said, before adding an unexpected choice, “I’m obsessed with Martha Stewart.”

She also offered a style hack for pulling off high-end looks on a budget: “Find one statement item. It should never be two. Pick whether it’s the bag, the shoe, or the jacket, and build around that hero piece.” Summing up the collaboration in three words, Minkoff chose: versatile, accessible, and fashion.

And for her, this line represents more than a partnership. It’s a milestone. “This is really the first launch of a diffusion line for us,” she told The Blast. “We’re able to do this in a much bigger way now, and I couldn’t be more excited.”