NFL WAG Sadé Vanessa Is The Florida Queen Of Swimwear Thanks To Her Seven02 Swim Empire
By Kelly Coffey-Behrens on September 17, 2025 at 3:30 PM EDT

With her growing influence and ability to move effortlessly between the worlds of style, sports, and storytelling, Florida native Sadé Vanessa is rapidly becoming one to watch. She just dropped the latest collection from her bold and empowering swimwear brand, Seven02 Swim, and yes, it's as fierce as the Florida sun. You've seen her on Netflix's "W.A.G.s to Riches," and as the wife of NFL wide receiver Robbie Chosen, but Sadé is carving out a legacy of her own. From bikinis and business to balancing motherhood, Vanessa is building a swimwear empire with unapologetic Florida energy. Off camera, she continues to shine as a media personality, with recent appearances on NFL Network's "Good Morning Football" and a featured role at the Women of the NFL Conference.
Sadé Vanessa Found Inspiration In The Sunshine State

The Blast sat down with Sadé to talk about the inspiration behind Seven02 Swim, the challenges of building a brand while raising her daughter, and how she's using her platform to empower women everywhere. She told us that the idea for Seven02 Swim came naturally, blending her Florida roots with her background in modeling.
"Being in Florida and just being based here and always in a swimsuit… my husband and I were having a conversation, and he was like, 'Why don't you just start your own?'" she recalled. "I told myself, if I do it, I really wanted to be something different and a little unique and just something that I genuinely love."
Her latest collection embodies that vision. While her debut line leaned on bright pinks and blues, this new drop embraces sleek simplicity with bold black-and-white designs. "It's more on the simple side, but it still has the sexiness to it with cutouts and silhouettes," she explained.
What Sets Seven02 Swim Apart

In an era of fast fashion, Sadé wanted to create a brand rooted in quality and authenticity. Every piece is custom-made in Colombia, from fabrics and patterns to the finishing touches. "I picked out all of the fabrics, I designed the snake print, came up with the sketches… when I got the samples back, just making sure things fit properly was really cool," she said. "I really wanted it to be something you weren't able to get everywhere."
Her signature touch? A matching scrunchie is included with each swimsuit. "It's the perfect accessory everyone needs when they're lounging by the pool," she told The Blast. "If not in your hair, wear it on your wrist."
Sadé Vanessa On Balancing Motherhood And Business

Launching a swimwear brand while navigating life as an NFL wife and new mom hasn't been easy. Sadé admitted the most challenging part was simply getting started.
"I held onto it for at least two to three years before I finally actually launched it," she revealed. "I think part of that has to do with me being a perfectionist, but also just the timing." Now, her challenge is balance. "I have to stretch myself in like eight different directions, but just making sure I'm giving it enough time is key," she explained.
Motherhood has also reshaped her view of beauty and confidence. "Before I was a small and now on a good day, I'm kicking out on a large. And we still look great in both sizes," she said. "It's about embracing every stage that you're in and giving yourself grace."
Lessons From The Sports And Entertainment World

Sadé credits her experiences in sports media and entertainment for helping her approach entrepreneurship with confidence. "I would just say definitely being a sponge in the rooms that you're in and just taking in as much knowledge and information as you can," she told The Blast.
At the Women of the NFL Conference, she doubled down on the importance of authenticity. "A lot of times women can feel cloudy or go through identity struggles, not knowing who they are outside of their husbands… but we're bosses. We have superpowers. We are still our own person with our own goals and dreams."
Her message extends beyond the NFL circle, encouraging women everywhere to leverage their voices. "Your phone is the biggest resource you have. Grab a tripod, start cooking, document being a mom, you never know where that can go."
What's Next For Sadé Vanessa?

Seven02 Swim is just the beginning. Sadé teased a limited-edition piece and a new line featuring boy shorts. She also shared her dream collaboration, "A 702 x SKIMS collab would be so fire. Kim K is my girl."
Beyond swimwear, Vanessa recently launched her podcast, What's Poppin' What's Good. The show celebrates wins, unpacks challenges, and uplifts women in a world that often feels overwhelming. "We talk about all the things popping in our lives and all the things that make us feel good while popping champagne," she said. "It's about giving women a safe space to feel empowered and uplifted."
With new designs on the way, a growing media presence, and a powerful message of authenticity, Sadé Vanessa is cementing herself as one of the boldest new voices in fashion and beyond.