Hailey Bieber In Unzipped Jeans Without Undies Told Husband A 'Lucky Guy'

By Evie Scott on September 7, 2025 at 2:00 PM EDT

Hailey Bieber close up
Advertisement

Hailey Bieber is showing plenty of skin in her latest ad campaign for fashion brand DKNY. Posting new photos on her Instagram to kick off September on Wednesday, the supermodel flaunted her jaw-dropping figure in a series of denim-inspired looks, and she wasn't shying away from the commando trend. Opening her small gallery of photos in unzipped jeans, Hailey ditched her underwear for a revealing display, although she did stay safe. The wife to "Peaches" singer Justin Bieber also went braless in an unbuttoned shirt in a separate slide, and the whole thing quickly saw 2018-married husband Justin deemed a "lucky guy."

Article continues below advertisement

Hailey Bieber Goes Unzipped For DKNY

Scroll for the photos. Leaning back for a sizzling view of her killer hips and flat stomach, Hailey wowed in a figure-hugging pair of unbuttoned jeans.

Going tight in her undies-free pants as she brought the heat, the Rhode founder shot the camera a piercing gaze, parting her lips a little while going body-hugging in a sleeveless black tank top.

Article continues below advertisement

See More Photos Below!

Sending out biker chick vibes in her second slide, Hailey switched to a pale blue, pinstriped shirt worn unbuttoned, flashed hints of her cleavage and wild abs while rocking a blue pair of jeans, plus an edgy leather jacket in black. She also clutched a black leather purse with "89" embossed into it.

"@dkny fall campaign," a caption read. The share has now topped 700,000 likes. "Your husband is a lucky guy. love you," one fan said. Over 700 fans liked the reply. Some fans even wondered if Hailey might be expecting. Querying if the mom of one is headed for another baby, one user said: "Idk I feel like baby 2 is on its way."

Article continues below advertisement

All Smiles For Son Jack's First Birthday

Hailey Bieber welcomed son Jack Blues just over a year ago. In the above photos, the catwalk queen melted fans with a shoot including her only child. Celebrating his first birthday on August 22, Hailey wrote: "1 year of you my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified." Comments were topped by a loving, happy birthday comment from SKIMS mogul Kim Kardashian.

Hailey and Justin have been sparking rumors of marital problems over the past year, although neither has officially stated that they're in trouble. In May, Justin freaked fans out with an IG Story, one reading: "Love isn't a u get what u put in kinda thing. It's a receiving thing. Still find myself trying to earn love. And It's exhausting."

Article continues below advertisement

Victoria's Secret Undies While She Was Pregnant

Fans didn't know that Hailey Bieber was pregnant at the time of this shoot, shared on her Instagram in March 2024. "Pregnant Hailey," a fan has since commented. In the photo, the blonde stripped down to a plunging blue lingerie set while promoting Victoria's Secret.

Advertisement