Sabrina Carpenter Launches Global Partnership With Iconic Whiskey Brand Johnnie Walker In New Ad

Sabrina Carpenter has captured the world's attention over the last few years. From hit records to award-winning albums, the "Short n' Sweet" singer hasn't settled down, and by the sounds of her most recent partnership with Johnnie Walker, the world's No. 1 Scotch Whisky brand, it doesn't look like that's happening any time soon.

Carpenter's new collaboration with Johnnie Walker follows the release of her most recent album, "Man's Best Friend," which became available for streaming and purchase on August 29.

According to a press release sent to The Blast, the Johnnie Walker by Sabrina Carpenter collaboration will introduce fans of legal drinking age to new and tasty signature cocktails created by the "Espresso" singer herself. The exciting partnership will also feature exclusive, album-inspired content that also represents the "playful spirit of her new sound."

Carpenter's collaboration with Johnnie Walker also comes with a global campaign, shot by video director JJ Stratford and photographer Bryce Anderson. The campaign will debut during the final leg of Carpenter's ongoing "Sweet 'n Short" tour—which will pick up in October 2025—and roll out in target cities and across digital platforms.

According to the press release, Carpenter's new collaboration with Johnnie Walker is designed to spark conversations and encourage fans worldwide to experiment with their own Carpenter-inspired Johnnie Walker cocktails. And for some lucky fans at select stops on the "Short n' Sweet" tour, they can enjoy some of the singer's signature mixed drinks, including a Manhattan, a whisky sour, and a whisky highball, "all served with surprise-and-delight moments that make the night every bit as memorable as the music."

“Johnnie Walker has evolved through generations to become the modern icon it is today, and Sabrina is on a similar path with Man’s Best Friend, stepping into a more confident, self-assured chapter while keeping her signature charm,” Stratford said. “In developing this campaign, we nodded to the golden age of spirits advertising, then layered in Sabrina’s bold yet timeless aesthetic, clever humor and a modern wink to make it unmistakably her own.”

Johnnie Walker's partnership with Carpenter, 26, is especially unique, as it's the first of its kind, and is designed to shape the future of "how and where people can enjoy Johnnie Walker Black Label."

“Music plays such a meaningful role in everyone’s life journey, and it has always been a way of connecting people to Johnnie Walker’s ‘Keep Walking’ mantra, which is aimed at inspiring personal progress,” said John Williams, Global Head of Whiskeys at Diageo. “We are thrilled to welcome Sabrina as the newest voice in our story. Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family. Together, we’ll harness the power of music to bring a bold, new energy to the whisky experience.”

For Carpenter, stepping into her new partnership with Johnnie Walker feels "more confident and ... unapologetic." She continued, "This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose."

Johnnie Walker is a revered brand, appreciated by people in over 160 countries. Today, patrons can enjoy a wide range of Johnnie Walker products, including Red Label, Black Label, Double Black, Green Label, and more.

With all of Johnnie Walker's products combined, they make up for nearly 19 million cases sold annually, making it the most popular Scotch Whisky brand in the world.

Carpenter's newest album, "Man's Best Friend," follows her highly successful album, "Short n' Sweet," which features the hits, "Please, Please, Please" and "Taste."

The singer's latest project, produced by Jack Antonoff and John Ryan, comes in at just under 40 minutes and features the lead single, "Manchild," which reached No. 1 on the Billboard Hot 100 in the US and in several other countries, including the UK and Ireland.

Social media has erupted with positive reactions regarding the music, with one user writing on X, "sabrina REALLY just released the album of the year. every. single. song. was AMAZING. the lyrics, the vibes, the cinematography in the music videos… CARPENTERS ARE EATING GOOD ASF."