Elizabeth Hurley Crowned The ‘Greatest Bikini Saleswoman’ As She Flaunts Body In Red Two-Piece

Elizabeth Hurleyhas once again proven why she’s hailed as the ultimate bikini icon. The 60-year-old actress and model dropped jaws with her latest Instagram post, reminding fans that she’s not only a timeless beauty but also, as one admirer put it, the “greatest bikini saleswoman ever.” Shared on August 25, the sultry photo shows Hurley striking a confident pose in her own swimwear line. Rocking a bold red bikini top with a chain detail paired with leopard-print bottoms, the star looked effortlessly radiant as she soaked in the sunlight. With her tousled waves, golden glow, and signature smile, it’s no wonder Elizabeth Hurley's post racked up over 6,000 likes in just a few days.

In the caption, Hurley tied the image to a promotion for her Elizabeth Hurley Beach brand, writing: “Bank Holiday Flash Sale. 25% off EVERYTHING.” Fans, however, were quick to shift the spotlight back to her ageless beauty.

Comments poured in, with one writing, “Always looking gorgeous,” while another confessed, “I sometimes wonder why I’m so obsessed with Liz. Then…” Others kept it short and sweet, simply adding, “Wow” and “Super sexy woman.” One fan even crowned her the “greatest bikini saleswoman ever,” a title that seemed to resonate with many others in the comments.

Hurley shared the sun-soaked snaps on August 8, dazzling fans in a sleek black two-piece from her own beachwear brand, Elizabeth Hurley Beach. With oversized sunglasses and her arms thrown into the air, the actress exuded confidence while promoting her “Black Edit” sale.

The comments section was flooded with praise, with one fan calling her a “classy lady” while another gushed, “The hottest and most beautiful British woman I’ve ever seen in my life and still have a crush lol.” Others chimed in with fiery emojis and compliments like “Always lovely” and “Looking extremely gorgeous.”

Elizabeth Hurley turned up the heat once again, this time rocking a vibrant hot pink bikini while splashing in the ocean. The 60-year-old actress and swimwear designer shared the sun-drenched photos on July 17, promoting her Elizabeth Hurley Beach line. In the snaps, Hurley showed off her toned abs and radiant smile as she waded in the water, proving why fans continue to hail her as the ultimate bikini queen. The plunging halter-style top paired with matching bottoms highlighted her figure, while oversized sunglasses completed her effortlessly chic beach look.

The comments section quickly lit up with praise. One admirer wrote, “Gorgeous Elizabeth Hurley in red hot looking,” while another added, “Still a babe.” Others chimed in with “Stunner” and “The hottest and most beautiful British woman I’ve ever seen in my life and still have a crush lol.”

Hurley also took to Instagram on April 6 to showcase another of her signature designs, this time pairing a leopard-print bikini with a breezy turquoise beach cover-up from her collection. She captioned the post, “Vacation essentials! Pure cotton cheesecloth beach shirts #elizabethhurleybeach.”

The chic yet playful look racked up over 9,400 likes, with fans calling her “very beautiful and alluring” and “Sexy mom.”

Elizabeth Hurley once again had fans swooning after slipping into a striking white one-shoulder cutout swimsuit from her namesake beachwear line. The "Bedazzled" star posed outdoors against a scenic backdrop of blue skies and greenery, striking a confident stance with her hands raised above her head. Shared on November 19, 2024, the photo quickly racked up over 11,000 likes and drew a flood of praise from her followers.

“You’re a goddess,” one fan gushed, while another declared, “Wow Elizabeth you look so amazing.” Others dropped endless flame and heart emojis, proving once again why fans say Hurley has earned her reputation as the “greatest bikini saleswoman.”