Matthew And Camila McConaughey Celebrate Labor Day Weekend With A 'Pants Drop'

Matthew McConaughey and his wife, Camila McConaughey, are ringing in Labor Day Weekend the Texan way, with tequila, beer, and plenty of fun. The couple has officially crowned their brand, Pantalones Organic Tequila, the “Official Tequila of the Pants Drop,” just in time for the holiday and college football kickoff. What began as a cheeky passion project has quickly grown into a coast-to-coast success story, with Pantalones now available nationwide less than a year after its debut, giving fans across the U.S. the chance to raise a glass of Camila and Matthew McConaughey's premium organic tequila.

Instead of complicated cocktail recipes, the McConaugheys are keeping it simple this holiday weekend. In their latest campaign, the duo shows off the “Pants Drop," a bold, no-fuss drink that drops a shot of Pantalones Organic Blanco Tequila straight into an ice-cold beer.

Perfect for barbecues, tailgates, or backyard get-togethers, it’s an easy, festive way to toast the long weekend without spending half of it mixing drinks.

In the playful new video, Matthew McConaughey explains, “Sometimes you don’t have time for a fancy mixed drink, all measured out. Enter the pants drop."

Camila chimes in with, "Take one shot of Pantalones Organic Tequila..." to which Matthew adds, "Drop it in a tall cold glass of beer, and just let the pants drop, so to speak.”

“Works in the Kalahari. Works in Spain. Also works right here in Texas," he added before Camile says, "So bottoms up…"

Matthew then signs off, "or bottoms down."

Want to celebrate Labor Day like the McConaugheys? The good news is, their signature cocktail couldn’t be easier.

Ingredients

• 2 oz Pantalones Organic Blanco Tequila
• 1 pint of beer (ice-cold, of course)

Instructions

Start by pouring your favorite beer into a pint glass. Next, fill a shot glass with Pantalones Organic Blanco Tequila. Now comes the fun part: drop the tequila shot straight into the beer, hence the “Pants Drop.” Raise your glass, bottoms up… or as Matthew would say, bottoms down.

When the couple co-founded Pantalones Organic Tequila, they wanted to strip away the pretension that’s crept into the booming tequila market and bring the focus back to what it’s really about: connection, joy, and a good time.

“We’re precious about our tequila, not our pants,” Camila and Matthew McConaughey joked in a statement to PEOPLE Magazine. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.”

That spirit of fun is at the core of everything they do with Pantalones, from cheeky ad campaigns featuring the couple going pants-free to stadium collaborations. This tequila brand is like no other.

Last October marked a major milestone for Pantalones Organic Tequila as the McConaugheys’ bold, cheeky brand celebrated its very first anniversary. In just a year, the tequila has captured worldwide attention with its playful campaigns, approachable spirit, and award-winning flavor, proving it’s as much about fun as it is about quality.

To toast the occasion, Matthew McConaughey and his wife launched the next chapter of their “Official Tequila Of” campaign with a cheeky birthday photo shoot. Pants were, of course, optional. The couple was seen celebrating Pantalones’ big day, and Matthew’s birthday just a few days early, with the Oscar winner humorously rocking half of his birthday suit as he leaned over to blow out the candles.

Beyond the playful imagery, the tequila itself has been turning heads. With its smooth, agave-forward profile, Pantalones Organic Tequila has earned praise as a super-premium organic tequila that’s perfect for sipping straight, shooting with friends, or mixing into festive cocktails. For Matthew and Camila, the brand continues to embody a vibrant, joyful spirit that encourages positivity, connection, and, above all, not taking life too seriously.

With Pantalones, the McConaugheys are on a mission to make tequila approachable again, one laugh (and one “Pants Drop”) at a time.