Livvy Dunne Teams Up With Fanatics Sportsbook To Share How Bettors Can Win Big This Football Season
By Jacquez Printup on August 19, 2025 at 9:30 AM EDT
Football fans just got some good news, and it comes from an unexpected source: gymnastics superstar Livvy Dunne.
On August 18, Fanatics Sportsbook officially launched its new campaign featuring athlete and cultural superstar Dunne, promoting the company's latest ads for its 2025 football initiatives.
Livvy Dunne is just the latest high-profile athlete to join the Fanatics team, a move that underscores the brand's commitment to delivering a premium, fan-first experience.
Livvy Dunne Is Helping Fanatics Sportsbook Explain Why They're The App To Use This Football Season
Dunne, 22, is the latest big-name athlete to team up with Fanatics Sportsbook to promote its game-changing policies.
This time, the LSU alum is headlining the new digital series, “Explained by Livvy Dunne,” where she playfully breaks the fourth wall in a variety of scenarios.
The ads, directed by Grammy-winning filmmaker Calmatic, who's best known for his work with Lil Nas X and last year's Super Bowl halftime show performer, Kendrick Lamar, will also debut the company's new epic tagline: "Winning Hits Different Here."
The new tagline is particularly fitting given the expansion of the company's Fair Play policy.
For those unfamiliar, in the past, if a user placed a bet on an athlete who got injured in the first quarter, the Fair Play rule would void the bet and recalculate the odds.
The expansion, however, now covers the entire first half of all professional football games if a player is ruled out due to injury.
What Else Is Happening With Fanatics Sportsbook?
And that's not all there is for bettors to be happy about.
The company is also highlighting its Gameday Guarantee, which offers new customers up to $100 in FanCash back if their first football bet loses on gameday.
The company's FanCash rewards program also returns for the 2025 football season, allowing users to redeem the loyalty currency for apparel, Bonus Bets, and more across the Fanatics ecosystem.
Livvy Dunne Is 'Excited' About Her Partnership With Fanatics Sportsbook
Fanatics Sportsbook's latest initiatives only emphasize the company's commitment to delivering an unparalleled gaming experience to its users.
“As a disruptor brand, Fanatics Sportsbook is rewriting the category playbook," said Selena Kalvaria, Fanatics Betting and Gaming CEO, according to a press release sent to The Blast. "By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and speaks to new ones, too. With Livvy, we have a national champion showing up in unexpected ways to explain what makes Fanatics Sportsbook different, and more rewarding, for sports fans.”
Dunne also opened up about partnering with Fanatics, calling herself a "proud member" of the company's family before explaining how "excited" she was to help introduce audiences to sports in a "fresh way."
Regarding the Fanatics Sportsbook app, available on iOS and Google Play, Dunne called it "easy to use, genuinely fun, and makes the whole experience feel more like being part of the game."
Fanatics Is Used To Being The Standard
The company's decision to expand the Fair Play policy to the entire first half of all NFL games for the 2025 season is likely not a surprise to Fanatics loyalists, considering the sportsbook has prioritized the fan experience since its launch in 2023.
In 2025, during the NBA playoffs, Fanatics made headlines after refunding over $500,000 in bets when Golden State Warriors star Stephen Curry went down with an unexpected injury.
The same happened when Boston Celtics player Kristaps Porzingis and Indiana Pacers star Tyrese Haliburton suffered injuries.
According to a previous report from The Blast, Fanatics stood behind their decision to refund bets, calling it "the right thing to do."
Livvy Dunne Isn't The Only High-Profile Athlete Working With Fanatics
Another reason Fanatics Sportsbook has generated so much positive buzz in and around the betting community is its commitment to partnering with high-profile athletes who have a compelling story to tell.
For example, in June 2025, Fanatics announced its collaboration with former NFL player Johnny Manziel and his popular weekly podcast, "Glory Daze."
During the show, the Cleveland Browns alum sits down with athletes and cultural figures to have "authentic conversations" about everything from careers to never-before-heard stories.
Additionally, during the show, Manziel transforms into his alter ego, "Johnny Fan Cash," highlighting the company's global sports store and sportsbook.
