Heidi Montag Is 'Desperate For Fame, Attention And Money' While Modeling In Skimpy Bikini

By Kelly Coffey-Behrens on August 22, 2025 at 6:00 PM EDT

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Heidi Montag is turning heads again, but not everyone is impressed.

"The Hills" alum took to Instagram to show off her toned figure in a taupe bikini, posing against a rustic wooden barn backdrop.

With her long blonde hair cascading over her shoulders, Heidi Montag struck a confident pose while holding a wide-brimmed cowboy hat in one hand and rocking strappy nude heels.

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Heidi Montag’s Bikini Post Sparks Backlash

In the carousel of images, Montag flaunted her trim waistline and hourglass curves, pairing the chic two-piece with a shell-accented bikini bottom that added a playful beach vibe to the western-inspired shoot.

Her caption read, “Cowgirl at heart.”

While the reality star was clearly feeling herself, fans weren’t holding back in the comment section of the Daily Mail’s repost.

One critic wrote, “She is so desperate for fame, attention and money."

Another added, “Prettier before she butchered her face.”

The harsh remarks continued, with a user blasting, “Yikes! A darn shame what she did to her face. Demand a refund from that so called surgeon who did this to you.”

"Never understood the attraction. Fake personality and the most annoying voice," someone else said.

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From Cowgirl To Coastal Fantasy

A few months before flaunting her western-inspired bikini look, Heidi switched gears for a more whimsical vibe in another photoshoot.

Kneeling on the sand with waves crashing behind her, the reality star sported a leafy green butterfly top paired with a nude ruffled mini skirt that gave off enchanting, mermaid-like energy.

This time, Heidi paired her beachside glamour with a caption teasing her music, “You know I try to play it cool for you, freezing to the touch and my lips are blue. #Heidiwood is officially out tomorrow!”

Fans were quick to hype her up in the comments. One gushed, “Mermaid goddess!!! Beautiful mamas!!!!” while another praised the creative aesthetic, writing, “The styling for this era is EXPENSIVE.”

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Others dropped notes like “Stunner,” and “I love these pics. woodnymph Heidi vibes.”

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Heidi Montag Shuts Down London Streets

Heidi Montag’s fashion parade didn’t stop at the beach because she took her glam overseas.

While visiting London, the reality star slipped into a daring powder blue gown featuring dramatic cut-outs, a thigh-high slit, and crisscross detailing that put her toned figure on full display. Standing in front of a luxury Rolls Royce on a city street, Heidi looked every bit the star she’s been chasing to be.

Her caption read, “Bye London. Thanks for an unforgettable weekend! Until next time.”

Fans went wild for the bold look, flooding the comments with love. “London loves you,” one wrote, while another gushed, “London Bridges are for sure falling down! Yesss Heidi!”

Others hailed her with queen-level praise, dropping comments like “England’s got a new queen,” and “Wow!!! Is this legal in London??”

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Another fan simply summed it up, “PRETTY QUEEN.”

The Heidiwood Era Begins

To kick off her rebrand back in May, Heidi dropped one of her most eye-catching visuals to date, a Hollywood takeover with her name written across the hills.

In the striking promo shot, the reality star stood tall in sky-high heels, tiny black shorts, and a cropped leather jacket she wore open to flaunt her curves. Posing on a stylized red carpet over Hollywood Boulevard, Heidi made sure all eyes were on her as she ushered in what she calls the "Heidiwood" era.

Her caption hyped up the release wrtiting, “'HEIDIWOOD' drops MAY 30. Pre-save now & step into the fantasy … Animal audio on IG Reels now—Go WILD #HEIDIWOOD.”

Fans were buzzing with excitement in the comments. “Saved pop!!!” one gushed, while another joked, “She came, she saw, she rebranded the sign.”

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Others showered her with queen-level energy, writing, “Soooo excited!!!” and “QUEEN.”

Heidi Montag Embraces Her New Era With 'Heidiwood' Rebrand

Fans online have been drawing comparisons between Heidi’s early career days and her current rebrand.

A viral post on X (formerly Twitter) showcased a throwback from her Maxim 2008 photoshoot side-by-side with her modern "Heidiwood" visuals, sparking thousands of views and reactions.

The tweet read, “Heidi Montag for Maxim (2008) x Heidi Montag today #Heidiwood.”

Comments poured in, with one fan simply declaring, “Mother,” while another gave credit to Spencer Pratt for capturing her new imagery, writing, “Oh @spencerpratt you ate that!” Others kept the energy short and fiery with nothing but flame emojis.

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