Brittany Mahomes Is Bringing Her Signature Style To The NFL Season With Divi

Brittany Mahomes is bringing her game day glam to a whole new level.

One of the Kansas City Chiefs' most-watched WAGs has officially teamed up with Divi, the viral clean scalp and hair wellness brand, as its newest ambassador, and it's just in time for the 2025 NFL season.

As part of the partnership, Divi will collaborate with Brittany Mahomes on key moments throughout the year, from the high-energy buzz of NFL Sundays to her upcoming milestone 30th birthday.

The move blends wellness and beauty with the star power of one of the league's most recognizable faces.

"When you feel your best, you lead with power, and that's what Divi is here for," the brand told The Blast exclusively. "Brittany is a key leader in her space: supportive partner, hands-on mom, and powerful businesswoman."

They added, "She already loved and used a few key Divi products, so this felt like such a natural fit."

Throughout the season, fans will see Brittany spotlighting her "game day glam" routine and at-home self-care rituals using Divi's top products. That includes the brand's hero Scalp Serum, designed to create a healthy foundation for great hair, and styling must-haves that deliver everything from bouncy blowouts to enhanced natural texture.

"Whether she's getting glammed for a big game or winding down at night, Divi can be there for it all," the brand explained. "It's about products that look good, feel good, and are actually good for your hair and scalp."

While Divi is keeping some surprises under wraps, the company teased that fans can expect the brand to "show up" in ways that feel true to Brittany's style, including healthy hair, high energy, and a little sparkle for both the stands and the living room.

That also includes exclusive fan opportunities, like a game day experience complete with tickets, team spirit, and Brittany's must-have hair favorites. Divi will also lean into the cultural buzz surrounding NFL WAGs, especially with Brittany sharing the spotlight with her close friend Taylor Swift.

"At Divi, we're here for the WAGs moment," the brand said, noting the massive uptick in female NFL viewership this season. "With Brittany and Taylor lighting up the spotlight this season, we couldn't think of a better time to team up with Brittany to put scalp care on the A-list."

Their goal? To make Divi the product that the "it girls" can't stop talking about and the one everyone else is trying to get their hands on.

And it's not just the headlines buzzing. Viewership is, too.

"During the Chiefs and Bears game on September 24, there was a 63% increase in female viewers between the ages of 18 and 49," the brand reminded NFL fans. "The spotlight on these women is brighter than ever, and we're seizing the moment to make sure Divi shines right alongside them."

"When Brittany pulls her Divi Dry Shampoo from her bag, we want it to be a total main-character moment," they added. "We want women everywhere to feel like they're not just choosing a quick fix with Divi, they're investing in the kind of long-term hair health that keeps them in the spotlight, season after season."

Fans won't have to just watch from afar. Divi confirmed that Brittany's exclusive bundle will be available for purchase at a special price point, allowing customers to recreate her signature game day look at home.

"Hair is more than just hair. It's part of who we are," the brand said. "Partnering with Brittany lets us share that message with women who admire her strength, style, and self-care."

With Divi's founder, Dani, leading the charge and scouting future partnerships, the Brittany Mahomes collab is just the start.

"We're always looking for authentic connections, whether in sports, pop culture, or somewhere unexpected," they teased. "And Brittany is the perfect example of what we're about. Confidence, authenticity, and hair health that lasts season after season."