Sommer Ray Launches New Business In The Bath

SommerRay/Instagram

Sommer Ray is hanging around her foamy bathtub as she expands her empire. The 24-year-old fitness model, whose grip on retail is already strong with her Sommer Ray's Shop clothing and swim brand, is fresh from announcing her latest venture. Posting over the weekend, Sommer announced IAMRAIS, a beauty line that offers something a little unusual. There are no lotions or potions as the Colorado native ushers in a new way to practice self-care, with her products coming as edible gummies. Check it out below.

SommerRay/Instagram

Scroll for the photos. Sommer, whose naturally-glowing complexion is likely down to her super-healthy lifestyle, is now offering others the opportunity to take care of their skin, just by swallowing a gummy. The Colorado native took to Instagram unclothed and from a bed while surrounded by her mini gummies, even showing them scattered all over her as she wrote:

"Hiiii my babies! so everyday i feel motivated to be my most authentic self & express positivity & only bring you guys things i’m passionate about & believe in."

SommerRay/Instagram

Sommer who ushered in a "drum roll" as she announced her new brand, continued: "Often i’m asked for my skincare routine, but i’m reluctant to answer because traditional skin care hasn’t really worked for me. sooo over the last year I created a way to work smarter, not harder for my skin care."

Sommer, followed by 26.5 million on Instagram, has set up her brand with an IG account, one now already boasting over 8,000 followers. The gummies are PETA-approved, plant-based, gluten-free, and vegan. Swipe below for the gallery - scroll for more photos.

SommerRay/Instagram

Sommer, who often makes headlines for shoving not-so-healthy cheat foods into her system, nonetheless maintains that what goes in (and not on) is what matters. The blonde told her fans:

"I created @imaraisbeauty skin care gummies for people who want to reclaim their skin care routine. its time for science-backed skin care that’s smart, simple and sustainable," adding: "because what you put on your body is a topical solution, but what you put in your body, that is the true solution." More photos below.

KylieJenner/Instagram

Sommer's branch-out into beauty sees her joining the plethora of celebrities who've tapped into the industry. Leading the way with their billions are Kim Kardashian and Kylie Jenner, with notable bucks also earned from stars including megastar Rihanna and her FENTY line.

Also running beauty or cosmetics businesses are "Bad Romance" singer Lady Gaga, "Hustlers" actress Jennifer Lopez, "Laguna Beach" alum Kristin Cavallari, plus "Stranger Things" actress Millie Bobby Brown. Savannah Chrisley and Angela Simmons join them. Scroll for one of them and her brand - why not?!