Love At First Sip: Justin Glaze’s Espresso Martini Is The New It Drink

Bachelor Nation’s Justin Glaze is shaking up the spirits world, literally.

The 30-year-old reality star turned entrepreneur just launched Love Potion, a premium ready-to-drink cocktail brand debuting with a bold, nitro-infused Espresso Martini that’s already turning heads. Made with real La Colombe espresso, American corn-based vodka, and all-natural ingredients, the canned cocktail is designed to deliver the richness, foam, and flavor of a bar-made drink, without the bartender.

But this isn’t just another celebrity-backed brand riding the canned cocktail wave. Justin Glaze has been hands-on every step of the way, from flavor development to packaging design, turning Love Potion into a deeply personal passion project.

“Love Potion was born out of my love for travel and cocktails, especially espresso martinis,” Glaze tells The Blast exclusively. “I’ve traveled the world in search of the best espresso martinis and started reviewing them, which became a fun part of my personal brand. But I couldn’t find a ready-to-drink version that really captured that craft cocktail quality, so I decided to make my own, something that feels like it was made just for you, by a real bartender.”

Crafted over nearly three years and more than 50 recipe iterations, Love Potion hits every note Glaze was chasing. Bold coffee flavor, a smooth, creamy texture without dairy, and that signature foam you expect when you order one at a high-end bar.

“When I finally sipped the one that hit all those notes and felt elevated straight from the can, I knew we had it,” he said.

In addition to the flavor, Glaze, an artist since childhood, personally created the brand’s sleek visual identity. The can features an ombré design that subtly mimics the look of a freshly poured espresso martini, from deep espresso at the bottom to creamy foam at the top.

“Designing something visually striking was just as important to me as nailing the flavor,” he explains. “I wanted the can to feel unique and premium, but also flexible enough to evolve with future SKUs.”

As for the name? It’s not just catchy. It’s a nod to the vintage track “Love Potion No. 9” and the magic of connection.

“Love Potion's craft cocktails were made to spark connections, chemistry, companionship, or something in between,” Glaze said. “Whether it’s friends laughing over cocktails, strangers becoming something more, or simply a toast to the night ahead, our potions turn every sip into a moment worth remembering.”

Glaze’s journey from finance to "The Bachelorette" to launching his own spirits brand might seem unconventional, but for him, it’s all been connected.

“What’s surprised me most is how each chapter, as different as they seem, has prepared me for this moment,” he told The Blast. “Finance gave me business savvy and structure, TV pushed me out of my comfort zone and helped me connect with people, and now with Love Potion, I get to blend creativity, strategy, and storytelling all in one.”

And yes, he credits reality TV for giving him the confidence and platform to build a brand that resonates.

“Reality TV has allowed me to be my authentic self, not only on screen but through social media,” he explained. “It’s also allowed me to connect with an audience and amazing supporters, all skills that I feel are crucial when building a brand people can relate to and trust.”

This is just the beginning. Glaze already has big plans for expansion, including new SKUs, elevated flavors, and community involvement.

“People can visit drinklovepotion.com to vote on the flavors they want to see next,” he shared. “We’re just getting started.”

And down the line? Glaze hints at a dream project that would bring the Love Potion vibe into the real world.

“I’d love to have my hands in something like a speakeasy, somewhere people can gather, connect, and experience the brand in a whole new way.”

When asked who he’d most love to share a Love Potion with, Glaze gives the perfect answer.

“Dick Bradsell. The legendary bartender who created the original espresso martini,” he said. “Getting to hear his stories, insights, and receive a stamp of approval on what I’ve created would be incredible.”

Love Potion’s Espresso Martini is available now nationwide at drinklovepotion.com, with retail expansion beginning in California later this summer. Follow @drinklovepotion for the latest updates and cocktail inspiration.

One sip, and you just might believe in love at first pour.