Viral Sensations A.J. And Big Justice Bring ‘The Boom’ To New Partnership
By Melanie VanDerveer on July 21, 2025 at 11:30 AM EDT
Maybe you know the father and son duo A.J. and Big Justice from TikTok as the viral “Costco Guys” or maybe from their music or All Elite Wrestling appearances, but now they are bringing "the BOOM" to Great Clips for a back-to-school partnership like no other.
Great Clips has teamed up with popular TikTok father-son duo A.J. and Big Justice Befumo to bring "the BOOM" to its back-to-school campaign. The popular viral content creators are helping to shine a light on how families can simplify back-to-school season by using the Great Clips app to check in for your haircut before heading to the salon.
Both A.J. and Big Justice took some time out of their busy schedules to sit down with The Blast to talk about their partnership, how they got started in content creation, and what’s next for the duo.
The Viral 'Costco Guys' Are Helping To Make Back-To-School Time Easier With Great Clips
The father and son duo are no strangers to going viral. With nearly 3 million followers on TikTok, the two know how to get attention, so it makes perfect sense for them to partner with Great Clips to bring "the BOOM" to families getting ready for back-to-school.
“We absolutely love our partnership and everything that’s going on with Great Clips. It’s really serving the back-to-school community. Great Clips is making it so convenient for parents because going back to school, there’s so much going on,” A.J. told The Blast exclusively.
“Great Clips is really taking the haircuts off your plates and it's so easy, so convenient with their app. You can check in online, skip the line, get your cut, get on with your day.”
Great Clips is also going to be selecting one child to be their “Chief Back-to-School Officer,” and receive a $10,000 education fund and free haircuts for a year. The way to enter is to visit Great Clips’ websiteand tell a story about how you’ve helped your parents.
Bringing 'The BOOM' With Great Clips Partnership
A.J. and Big Justice know how to bring "the BOOM" to any situation, so when asked how they are bringing it to this campaign, Big Justice was happy to explain.
“Bringing the boom is all about the positivity, and Great Clips brings positivity for the parents,” he shared with The Blast. “And also, bringing the boom is awesome, it’s cool, and that’s how your haircut is gonna look."
A.J. jumped in to add, “Give the parents a stress-free back-to-school experience. That’s what we want to do. We want to keep the house going and happy and get everybody out there to Great Clips, get your cuts, get on with your day and keep going with that happiness and positivity.”
A.J. And Big Justice Share How They Got Started In Content Creation
With so many followers and many videos quickly going viral, A.J. and Big Justice know what content people want to see and interact with. They told The Blast how they got their start in content creation, what pushed them to continue, and how they decide what to post.
“The way that we got started was, all my friends did YouTube and TikTok, so I asked my dad, ‘Can I be on your channel?’ My friends had 100, maybe 50 subscribers, he had 1,000,” Big Justice told The Blast. “When I went onto his channel, the video blew up. Ever since then, we were like we're gonna do this channel for fun now and it really worked out for us.”
The first video that blew up was one they shared of the two of them at a burger shop. Big Justice introduced the burger, A.J. ate it and gave it a big “BOOM,” and the rest is history.
“Up to that point, our videos were getting maybe 1,000 views, 2,000 views here and there. I’d hit something big and get 10,000 views,” A.J. added. “That video got 100,000 views overnight. And that video today is well over a million views but right then and there I said, this is our father/son channel.”
And now when they are considering what to create next, they take the comments into consideration, so they can give their followers what they want.
“We give the audience more of what they want,” A.J. said. “So when we see comments and they read, ‘we can’t wait for your videos everyday because they make us so happy,’ we know it’s up to us to bring happiness, positivity, laughter, because that’s who we are.”
A.J. And Big Justice Talk About Their Most Viral Video
While many of their videos take off and go viral, there’s one that stands out from the rest.
“Our Costco guy video is at almost 65 million views,” A.J. said. Big Justice added, “We didn’t think it was gonna be that video that blew up. We always knew we would have a video blow up.”
Big Justice said that he recently checked that video on Instagram and saw it now has 23 million views on it. A.J. said across all the social media channels, that video is pushing about 100 million views, or more.
“Mr. Beast said it best. Mr. Beast said it’s more impressive to have 50 videos with 1 million views than it is to have one video with 50 million views. We’re very fortunate to have accomplished both,” A.J. told The Blast. “We are very fortunate to have accomplished both, have an audience that loves seeing our videos. It always comes down to us with putting the best video out there. It’s always up to us to bring the best video we can out there to make whoever is watching happy.”
The Future Looks Bright For A.J And Big Justice
Something the father and son duo plan to do in the future is more longform YouTube videos. They also plan to “keep going with our music.”
“We’re gonna keep going with our shortform videos, our music, and of course we’re gonna keep wrestling at AEW,” A.J. shared.
