Eminem's Daughter Lands PUMA Deal: What Does She Do?
By Rebecca Cukier on May 26, 2021 at 4:14 PM EDT
HailieJade/Instagram
Eminem's 25-year-old daughter Hailie Jade is making all kinds of headlines, but some people still don't have a clue what she does. Once rapped about as 48-year-old superstar Eminem revealed struggling to pay for her diapers during hard times, Hailie is now a college graduate, a social media star, and hugely popular with her recent TikTok join, even landing herself a PUMA deal this month. Hailie boasts 2.1 million Instagram followers and a ton of her dad's inherited wit. See what's going on with her below.
HailieJade/Instagram
Scroll for photos. Hailie, who has revealed that her career plans aren't set in stone, graduated from Michigan State University in 2018 with a degree in psychology. The budding beauty blogger, who is now also rising as a fashion face on Instagram, doesn't appear to be pursuing a career based on her degree, but the celebrity kid status is working in her favor. Likewise, her easy-going personality, sense of sarcasm, and knack of social media engagement. See more photos after the jump.
Earlier this month, while stunning fans in shorts and a yellow bikini top, Hailie announced her latest career move, one seeing her fronting sportswear giant PUMA. Posing in the label's footwear and in a double Instagram update, Hailie told fans:
"Which do u prefer? dressed up or down (literally ?)? thankfully the @pumawomen mayze sneakers go with both because i didn't have much more room in my suitcase ? #pumapartner."
Hailie does not, however, make every post a paid one. More photos below.
HailieJade/Instagram
A quick peek at Hailie's Instagram shows her snowy Michigan base, recent Sedona, AZ travels, motivational workout content, and the headline-making "2020" as being her "explanation" for a long social media silence. The star, who crams her feed with Instagrammable coffee outings and cute leather jackets, has seen dad Em open up. Two years ago, he revealed:
"Hailie is 23, no babies, she has a boyfriend, but she’s doing good, she’s made me proud for sure, she’s graduated from college." Skip the jump for more photos.
HailieJade/Instagram
Hailie, who boasted a 3.9 GPA in college and makes headlines every Christmas for having her birthday fall on December 25, joined Instagram in 2016. She's stated not having any "management" in the past, adding that "companies who work with magazines" had reached out to her. The only biological daughter to "The Real Slim Shady" also seems a natural on the 'Gram, but she very rarely mentions her famous father. Unsurprisingly, his name comes up via comments in nearly every post.
If you missed Hailie's epic Valentine's Day fail, just scroll.
