Emily Ratajkowski's String Bikini So Tiny, It's A 'Why Even Bother' Swimsuit

Emily Ratajkowski officially got told that her swimsuit had hit "why even bother" status ahead of the pandemic. In 2017, the supermodel flaunted her jaw-dropping figure in an all-American babe outfit, and there wasn't much in the way of clothing. Nearly popping out her teeny, star-spangled bikini top, EmRata rocked the micro trend to the max, also upping the ante as she unzipped her teeny denim shorts. The image, reposted by a fan on social media platform X, was deemed a "why even bother bikini," although the comment was for sure left in a flattering manner. Emily made headlines one year later for the 2018 launch of her Inamorata swimwear brand.

Scroll for the photo. Putting on one of her busiest displays to date, Emily sizzled in her unbelievably tiny bikini top, rocking a stringy swimsuit in blue, white, and red.

Sending out Fourth of July vibes in her U.S. flag swimwear, the London-born star flashed her ample cleavage and plenty of sideboob, with her barely contained finish also showing her bikini tan lines. Emily may have knocked fans dead with her curves, but she was also showing some mean muscle via her firm abs.

Emily teamed her swimsuit with a tight pair of Daisy Dukes in dark blue, going unzipped as she teased her killer hips and toned legs. The mom of one also peeped hints of tan-colored briefs, completing her look with her dark hair worn down.

Emily was shouted out in a caption, one reading: "#NationalBikiniDay Here, we have Emily Ratajkowski wearing what I call the "Why even bother" bikini." Unsurprisingly, the response was positive as fans gushed over Emily. Click here for the photo, scroll for more bikini shots!

Emily Ratajkowski is running an empire via Inamorata, and she keeps fans on their toes via her Instagram promos.

In the above photo, which made 2024 headlines, she strutted around NYC with an iced coffee, wearing only a teeny tricolor bikini, plus socks and sneakers. The share has now topped 1.3 million likes.

Speaking to Forbes in 2020, EmRata shared:

"I really only want to work with brands that see me as a brand as well.My big thing with all my agents or my lawyer negotiating deals: the conversation needs to be not like, 'Oh, we've hired this girl so we can take over her thing that she's built and use her channel the way that we want.'"

The ex to Pete Davidson continued: "It needs to speak to my branding and my followers. A lot of brands still don’t understand that. So, the more that Inamorata grows, people are like, 'Oh, yeah, it's an actual business.' But in my mind, I've always been running a business."