Kim Kardashian Shows Off Neon Underwear That 'Fits Everybody'

KimKardashian/Instagram

Kim Kardashian is busy selling her new "Fits Everybody" underwear collection. The 40-year-old reality star and makeup mogul has been heavily promoting a new drop from her 2019-founded SKIMS brand, with photos on the company Instagram showing its CEO modeling her colorful and innovative new lingerie pieces. The May 25-dropping collection, channeling sporty vibes from stretchy fabrics and laid-back bralettes, was shown off in multiple colors by E! star Kim, and SKIMS NEON was the message - check it out below.

KimKardashian/Instagram

Scroll for photos. The "Fits Everybody" collection, made from soft butter fabrics and offering 2-ply supportive stretch, includes the Bandeau Bra and Scoop Neck Bra, plus briefs from boy shorts to thongs. The photos showed Kim glowing with a golden tan and shot inside a studio as she rocked a neon orange set while posing with a silvery necklace held in her hand - the accessories proved more full-on in another image, though, with the "Keeping Up With The Kardashians" star seen with a giant, heavy-duty chain across her.

KimKardashian/Instagram

Shot in citrus yellows, Kim held the chain that had been filtered through her top and briefs waistband, with a caption reading:

"COMING MAY 25: NEON FITS EVERYBODY. Get ready for a glow up! Your closet is about to get brighter with our best-selling Fits Everybody collection in 3 new pops of neon! Drops TUESDAY, MAY 25 AT 9AM PT / 12PM ET in 11 styles and sizes XXS-4X. Join the waitlist now via the link in our bio."

See more photos after the snap.

The collection, which extends to leggings, tops, and bodysuits, joins a list of has-a-little-edge ones from SKIMS this year. The waffle collection proving immensely popular came with Kim shot pouring sticky syrup all over a stack of breakfast waffles for the promo - Kim has since made headlines for enlisting the help of celebrities as they shout out SKIMS on Instagram. Just yesterday, it was 30-year-old rapper Iggy Azalea in stretchy black underwear, with Netflix star and sister to Britney Spears, Jamie Lynn, also helping out. Scroll for more photos!

KimKardashian/Instagram

SKIMS, which touts this range as "molds-to-your-body." "Fits Everybody fabric that stretches to twice its size," offers sizes from XXS to 4X. Sister Khloe Kardashian has made headlines recently for seeing her 2016-founded Good American line turn inclusive, not just in clothing, but with its footwear.

Kim continues to run her best-selling KKW Beauty empire alongside her SKIMS one, this year joining the billionaire club. The mom of four also remains a talking point for having filed for divorce from 2014-married husband Kanye West earlier this year. If you missed Kylie Jenner's bikini "vibe," just scroll.