7-Eleven has strict rules against filling up on their delicious Slurpees, and that also includes slapping the frozen treats on a t-shirt without permission.
According to documents obtained by The Blast, 7-Eleven is going after clothing brand Perry Ellis over a new Slurpee themed line of clothes. Perry Ellis just dropped a new line of shirts and shorts filled with cherry and blue raspberry Slurpees, and even describes certain items as having a “SLURPEE PRINT.” The line was being marketed through their Original Penguin division.
7-Eleven, who claims to have been using Slurpee since 1966, says Perry Ellis is profiting off their years of work in promoting the famed brand, and they want an injunction ordering them to cease selling the clothes.
They also want to recover a big gulp of the profits clothing company made from the frozen fashion.