Emily Ratajkowski In Only Bikini Bottoms Told Nobody's 'Looking At The Swimwear'

By Evie Scott on July 5, 2025 at 1:00 PM EDT

Emily Ratajkowski takes a car selfie
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Emily Ratajkowski turned heads with her brazen topless snaps in 2018, when Sports Illustrated Swim posted on X to announce the launch of her Inamorata line. Showing off her curves in a topless shoot, EmRata braved wearing only bikini bottoms, just about staying safe as she showcased her eye-popping assets. The post, which honored the supermodel launching her swimwear line, quickly attracted comments, and not all were positive. While most sent Emily love, one user appeared to mock the A-lister, basically saying that with photos this racy, nobody would be checking out her merchandise. EmRata has since built Inamorata into a cult brand complete with celebrity devotees.

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Emily Ratajkowski Stuns Topless In Bikini Bottoms

Scroll for the photos. Leaving little to the imagination in brazen snaps that more than showcased her ample curves, EmRata sizzled outdoors, posing in the sun while clasping her bare chest with her hands.

Teasing her cleavage while wearing nothing but swimwear briefs, the London-born sensation dropped jaws with a confident gaze, showing off her toned shoulders and wild abs while in high-waisted, mint-green bottoms.

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Accessorizing her barely there look with metallic bangles and a statement necklace, Emily also wore ring jewelry, further accentuating her chest. The bikini bombshell completed her look with a golden tan, plus her hair worn down. In a caption, SI Swim wrote: "Emily Ratajkowski's new swimwear line is EVERYTHING."

Some fans sent below-the-belt gifs, but for one, Inamorata wasn't even worth considering. In a rather blunt reply, they said that "no one's looking at the swimwear." Emily has proved the fan wrong.

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Bikini And Iced Coffee To Promote Inamorata

Since launching Inamorata in 2018, the Versace ambassador has branched out into basics, dresses, plus her sell-out Mesh Collection. Supermodel Hailey Bieber, reality star Kourtney Kardashian, and model Demi Rose are all fans of Inamorata.

Emily Ratajkowski made 2024 headlines for this NYC shoot, instantly gaining fan approval as she stripped down to a tricolor bikini while casually posing with her iced coffee in the street. "City Kini," she wrote, urging fans to shop her merchandise.

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'Siren' Bikini She's Been 'Dreaming Of'

Meanwhile, this classy two-piece showed off Emily Ratajkowski's love of intricate, feminine designs. Posing from a chair while in a crochet, off-white bikini with stringy accents back in 2023, she showed off her long legs and famous curves, writing:

"I’ve been dreaming of a siren bikini, and we’ve been developing this suit for so long, I can’t believe it’s finally here. Shop the Lorelei now." Inamorata is followed by over 600,000 on Instagram. Emily also earns cash from her high-profile endorsement deals with brands including Tory Burch, Kerastase, Versace, and Gucci. She promoted the latter on her IG in June, sharing cheeky shots as she enjoyed a boat day.

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