Hailey Bieber Told Thong Inappropriate To Wear When 'Selling' Stuff

Hailey Bieber landed herself an overwhelming wave of hate in her latest Instagram share, enough for some fans to say that bullying her at every chance is unacceptable. Promoting the Rhode skincare brand she's just sold for $1 billion this week, the supermodel flaunted her figure in a thong while lounging around a rug, and it looked like her followers had an issue with her outfit choice. Displaying her figure tastefully while wearing a cami top, Hailey struck poses in a demure shoot, making sure to showcase her brand's offerings in the wake of its e.l.f. acquisition. Fans managed to slam Hailey every which way, including pointing out how many of her ads have come lingerie or swimwear-clad.

Scroll for the photos. Arching her back a little while lying down, Hailey drew the eye to her lean figure in a cheeky black thong to match a strappy top. Flashing her buns of steel, but keeping things discreet, the wife to singer Justin Bieber lifted her arms above her head, gazing away from the camera as she rocked side bangs, dark hair, and parted her lips.

Striking a slightly different pose in a color version for her second slide, Hailey showed off a glowing face of makeup, sporting her signature dewy finish from highlighter worn over foundation. The beauty mogul also sported a glossy lip as she wrote: "New @rhode."

Hailey, who has been sparking rumors of marital problems with Justin, wasn't given an easy time. "Looking awesome for 40!" one fan told the 28-year-old. Over 200 fans liked this comment. Meanwhile, over 400 users agreed when another fan asked: "Why is she always in a thong for everything she sells lmaoo." Here, one fan defended Hailey, firing back: "Why do you mind her being in a thong? you have the option of scrolling away."

Hailey Bieber endured online bullying back in 2023 as her alleged feud with singer Selena Gomez peaked, but she's been targeted since.

Fans seem to be blaming her for the as-yet-unconfirmed rumors that she's having marital troubles with Canadian husband Justin, and this post seemed to be one more place for her followers to lash out. That said, prior bikini-clad promos for Rhode have raised issues.

"Ur campaign ur brand ur pics is always sexualizing urself," one fan said. "What is this product meant to be? How are we supposed to tell when her being half naked is always the main focal point and never the product?" another asked. In January 2022, Hailey Bieber turned heads in this minuscule flesh undies look as she shouted out her "Glazed Donut" skin trend. The post gained over 2 million fan likes.