Hailey Bieber's Billion-Dollar Deal To Spark Major 'Shift' Amid Marriage To Justin Bieber, Source Claims

Hailey Bieber's billion-dollar sale of her Rhode Skincare brand is reportedly leading to a "calculated shift" amid her marriage to Justin Bieber.

The former model's Rhode deal comes amid reports that her husband has been struggling financially and owes millions after his cancelled tour in 2022.

Justin Bieber and Hailey Bieber have since been plagued by rumors of marital woes amid the singer's social media behavior and disheveled public outings.

Last week, the 28-year-old businesswoman secured the sale of her beauty brand, Rhode, to E.l.f. Beauty company for $1 billion, but her intention behind the deal suggests she's as supportive of Justin as she's always been.

According to the Daily Mail, a source revealed that the sale of her brand has given Hailey the freedom to focus "her full attention" on other endeavors, prominent amongst which is Justin's new fashion brand SKYLRK.

The "Sorry" hitmaker announced in April that he'd severed ties with Drew House, the streetwear brand he co-founded with his former stylist Ryan Good in 2018. Since then, he has been teasing SKYLRK's launch on social media, with Hailey also hinting at her new creative role in the company.

The insider went further to reveal that Hailey would take on a more creative role at her husband's streetwear brand, ultimately expanding her business empire.

"Hailey sold Rhode to E.l.f. for a massive payday. She is now turning her full attention to SKYLRK," the source told the news outlet. "In the coming weeks, you will see her doing more cross-promotion for this. She's helping him in creative strategy and even product development. It's a calculated shift."

Hailey's transition from model to full-blown mogul seems to be picking up well. As part of her Rhode deal, she will still serve as founder of the company and will step into the role of Chief Creative Officer and Head of Innovation.

She recently shared a mirror photo on her Instagram Story, in which she can be seen wearing a leather bomber jacket, suggesting that she may have a hand in designing some of SKYLRK's upcoming collections.

"Working on creating my favorite jacket of all time," she wrote in the caption.

The source who spoke to the Daily Mail explained that this cross-promotion is only the beginning of her transition from beauty founder to creative mogul.

"She built Rhode into a billion-dollar brand, cashed out at the peak, and now she's using that momentum to help launch Justin's next chapter. She is trying to be a mogul, and she is on her way," they said.

Hailey and Justin have been hit with rumors of a potential divorce following the singer's concerning social media behavior.

After welcoming their son Jack Blues back in August, the couple's relationship was expected to grow stronger.

However, they've left fans worried that all is not well between them after they each made a couple of public appearances without the other, with Justin also making seemingly embarrassing posts about his wife.

Although they've attempted to dispel the rumors, things reached fever pitch when Justin revealed he once told her she'd never land a Vogue cover during an argument.

The Vogue comment from Justin came to light after Hailey landed her first-ever cover with the fashion magazine, and he shared a lengthy statement congratulating her while recalling an argument they had.

"Yo this reminds me when Hailey and I got into a huge fight, I told Hails that she would never be on the cover of Vogue, Yikes I know, so mean, For some reason because I felt so disrespected I thought I gotta get even," Justin wrote on an Instagram post to congratulate her after she made the cover of Vogue's summer issue.

He continued: "Think as we mature, we realize that we're not helping anything by getting even, we're honestly just prolonging what we really want, which is intimacy and connection."

Justin concluded his post by writing a message directly to Hailey, which read: "So baby u already know but forgive me for saying u wouldn't get a Vogue cover cuz clearly I was sadly mistaken."

After the Vogue magazine incident, insiders close to Justin and Hailey expressed growing concern over the state of their marriage.

One of the sources claimed that the tension between the duo has increased in the wake of the singer showcasing several questionable behaviors on social media and in public.

"I don't know how long they will be together or if they'll wait until things explode, but the situation is getting more unbearable week after week," the insider told The Sun.

Although all of this tension isn't really seen when the couple is out in public, they reportedly "avoid being in the same room" when they are at home.

"Then they also travel a lot separately," the insider added about the couple who tied the knot in 2018. "They mostly do their own thing when they have time off. The situation is explosive."