Caitlin Clark Teams Up With State Farm To Launch Their New 'With The Assist' Initiative

Caitlin Clark had a record-shattering season during her first year in the WNBA.

In addition to notching multiple triple-doubles, the WNBA sensation dished out 337 assists in the 2024 season, setting a WNBA all-time single-season record.

Building on her on-court success, Caitlin Clark, star of the Indiana Fever, is teaming up with State Farm to help launch their new initiative, "With The Assist," a platform spotlighting the power of everyday help.

Clark, known across the WNBA for her exceptional passing skills, is continuing her groundbreaking partnership with State Farm. This time, she's helping the insurance company launch a new platform highlighting the value of real-life assists that often go unrecognized.

In an exclusive press release sent to The Blast, State Farm revealed that Clark, 23, is heading their new "With the Assist" campaign, designed to remind customers how they can provide assistance in times of need. She also stars in their new commercial, which showcases how the insurance company offers "proactive support in home, auto, and personal insurance."

Clark's new campaign with State Farm won't surprise any loyal basketball fans, as the WNBA sensation has been featured in the company's advertising materials since she inked a massive NIL (name, image, and likeness) deal with them in 2023.

She was the insurance giant's first partnership with a collegiate athlete, and at the time of the deal, State Farm's marketing officer said they were excited about Clark helping them "positively impact communities" and reinforce their "commitment to raising the visibility of women's sports."

“State Farm is a team that looks out for others, which is exactly the kind of legacy I want to leave beyond the basketball court,” said Clark. “I’m honored to be the first college athlete to join the Good Neighbor team - in khakis, of course - and look forward to growing the women’s game together.”

That same day, Clark also uploaded a fun Q&A video with Jake from State Farm to her TikTok page.

In the video, she answered all of Jake's questions about some of her everyday preferences, such as her favorite drink, pizza toppings, sneakers, and more.

"Big moves ahead with State Farm and Jake from State Farm," she captioned the video.

Clark is part of a long list of high-profile athletes connected with State Farm, including Patrick Mahomes, Chris Paul, Aaron Rodgers, and USC women's basketball star JuJu Watkins.

As for Clark's moves on the court, the Fever guard, who recently snatched another triple-double during her performance against Angel Reese and the Chicago Sky on Saturday, May 17, made headlines after she was issued a flagrant foul following a contentious interaction with Reese.

Days later, commentators weighed in on the incident, and one in particular took exception to Clark's behavior following the foul.

"I don't have an issue with the foul. I thought it was a hard foul, yep, I thought the refs got it right," Sheryl Swoopes said. "My issue wasn't even with the foul. If you're going to foul somebody, I was always taught you don't give up an easy basket, period. And that's what I thought Caitlin did. My thing with that was, stand in it. Don't walk away."

Swoopes, who played in the WNBA for 12 seasons and won four championships, continued, "My other issue was ... I also have always been taught when I played, go grab your own teammate, don't come grab my teammate. So, where Aliyah Boston went over to Angel ... to me, you gotta get your own teammate," Swoopes said. "I didn't have a problem with the foul ... I got issues with all the other stuff that came along with that, not that foul."

After the game, Clark addressed her flagrant foul on Reese with the media and urged them not to make the situation bigger than it needed to be.

"It was just a good play on the basketball. I'm not sure what the refs saw to upgrade it. That's up to their discretion ... I wasn't trying to do anything malicious. That's not the type of player I am," Clark added.

The Fever and Sky will meet four more times this WNBA season, with their next matchup occurring on June 7, 2025, at the United Center in Chicago.