TikTok Star Brandon Edelman Spills The Oat Milk Tea On Baileys Collab & Life Beyond The 'Highlight Reel'

Viral TikToker and podcast host Brandon Edelman has gained popularity for his self-described "gay chaos" and relatable takes on life. He recently partnered with Baileys, the creator of Original Irish Cream Liqueur, to get the word out about their new permanent addition, Baileys Non-Dairy Liqueur Made with Oat Milk.

Edelman sat down with The Blast to share some news about his exciting partnership, as well as the inspiration behind his popular content creation, current projects, what shows he's currently binging, and more.

There's nothing basic about Edelman or Baileys, so it's just natural that the two would collab for a sweet partnership to celebrate the new Baileys Non-Dairy Liqueur Made with Oat Milk. Edelman, who turns his iced coffees and cocktails into an extra special tasty treat with Baileys, shared why he felt this partnership was right up his alley.

"Baileys has always been one of my go-to treats so when I heard that they were launching their Baileys Non-Dairy Liqueur Made with Oat Milk Flavors, I was so excited to partner with them," he told The Blast exclusively. "When it comes to indulgence, I love getting creative with my desserts which is why I love the new Baileys flavors, they are the perfect addition to my 3 p.m. coffee or afternoon cocktail."

Edelman recently celebrated the launch of Baileys Non-Daily Liqueur Made with Oat Milk and shared some of his favorite ways to incorporate the new product into his daily life.

"I joined the brand in celebrating the launch of Baileys Non-Dairy Liqueur Made with Oat Milk a few weeks back at the Baileys Oat Street Cafe in Venice Beach. They had delicious cocktail serves that perfectly highlighted the Coffee Toffee and Cookies and Creamy flavors - my favorite was the Toffee Talk," he told The Blast.

"Baileys Non-Dairy Liqueur Made with Oat Milk makes it easier than ever to elevate your coffee or cocktails - all you have to do is add a splash and it turns whatever you’re sipping on into more than a little treat."

Edelman began posting twice a day on social media back in January of 2021. His focus was "comedy and entertainment."

"While those are still key pillars of my brand today, I am currently on a 360 approach of creating a digital presence and becoming a household name," he said. "From podcasts, to investing into my LLC, to sharing the ins and outs of being a creator online: I truly try to do it all."

Edelman goes by @bran_flakezz on social media and shared that the name was his nickname in college and "is still very much me."

As far as finding inspiration for his content, especially for his off-the-wall or unexpected content, Edelman shared it's "everywhere."

"Honestly everywhere. Through media, friends, IRL moments that truly leave my jaw on the floor and make for good content," he said. "I think being authentically me has helped me gain and nurture a loyal audience. I don't try to shy away from anything and like to give the full story, not just a highlight reel."

Edelman's followers and fans know his life is anything but basic and they seem to love it that way.

"I try to always stay true to myself and not conform to societal standards, whether that's living in a non-influencer city like Philly or talking about things online that others will gatekeep," he shared with The Blast. "I've found being myself is the best way to stand out and is what really makes me confident."

For anyone who's thinking about getting into content creation and hoping to become a viral influencer, Edelman said, "Consistency is key! Post like you already are a content creator and see what happens."

When asked if his TikTok page became a reality show, what would it be called, Edelman confidently said, "On Bran." And if his life was made into a movie, he said Spencer Pratt would be the person who should play him because, "we’re twins after all." 

While Edelman shows no signs of slowing down his content creation, he's also busy with other projects.

"My biggest project right now is the Bran Trip," he told The Blast. "I am having three of my followers spend a weekend with me in Philly and I am so excited. I am also super excited and honored to speak to Cannes Lions this June."

He's also worked with major brands throughout his influencing career.

"I like to work with brands that I already am a fan of, like Baileys," he shared. "I usually gravitate towards brands with similar vibes to mine, whether that's shared morals, audience, or missions."

If he wasn't a content creator, Edelman said he thinks he would have "killed it in real estate," or maybe became a hair stylist because, "gossiping in a salon is my favorite hobby."

He just like the rest of us! In his spare time, Edelman is binging a few popular shows - "Love Island," "Summer House," and "White Lotus."

Edelman also shares his time with his podcast, "Between Us Girlies."

The popular lifestyle and comedy podcast offers an unfiltered look into the lives of Edelman and his three best friends, Lindsay Anderson, Casey Corradin, and Bailey Witherspoon.

"We’ve got your hump day covered with new episodes every Wednesday! Catch all the juicy details, laughs, and heated discussions on Spotify, Apple Podcasts, and YouTube," the podcast description reads. "Subscribe now, because you won’t want to miss a single scandalous moment with us. Stay sassy, stay entertained, and remember to keep it Between Us Girlies."

You can find Brandon Edelman, otherwise known as @bran_flakezz, on TikTok, YouTube, and Instagram.