Inside The Streaming Platform That’s Giving YouTube A Run For Its Money

In a digital world where autoplay, surprise ads, and algorithm-driven chaos dominate kids' screen time, YouTube needs to keep an eye on one streaming platform, which is cutting through the noise and doing it with purpose.

Meet Kidoodle.TV, the family-first streaming service that’s been quietly thriving for over a decade and is now available in more than 160 countries.

While flashy VC-backed “kidtech” platforms have come and gone, Kidoodle.TV has stayed the course, building its reputation on trust, intention, and content that actually respects both kids and their parents.

At the helm of its next evolution is Jeremy Mason, Kidoodle.TV’s Chief Brand Officer, who is leading the charge toward a safer, smarter, and more empowering media landscape for families.

“We’ve been fortunate to stay true to a simple principle: serve families first,” Mason told The Blast exclusively. “While others focused on surface-level wins, we focused on long-term trust and best-in-class technology.”

That meant building compliant streaming and ad technology from the ground up, long before it became a trending topic, and investing in human-led content curation at a time when the rest of the industry was outsourcing to algorithms.

Kidoodle.TV wasn’t always free. Launched initially as a subscription-only service, the company pivoted to a free, ad-supported model in response to parent feedback. But they didn’t compromise on safety in the process.

“When we made the pivot, it meant that we committed to not only watching every show on the service, but it also meant reviewing every ad as well,” Mason explained. “This was a game-changer and necessitated us to build custom technology to ensure appropriate ad creatives.”

This commitment to safe, ad-supported content has attracted high-integrity partners like LEGO, Crayola, and Mattel, brands that don’t play when it comes to brand safety.

“From day one, we built Kidoodle.TV with a suite of parental controls,” Mason said. “No open uploads, no unvetted user-generated content, and no commenting or chatting. Big-name brands have chosen to work with us because of the care and attention we bring.”

Kidoodle.TV’s content library has ballooned to over 50,000 episodes, all of which have been manually reviewed by a team of curators. But this isn’t just about filtering out the bad. It's about intentionally selecting what adds value to a child’s day.

“We use child development benchmarks, feedback from educators, and even input from parents,” Mason told The Blast. “We look for content that touches on social-emotional learning, creativity, gaming, STEM, and more. Whether it’s a preschool sing-along or a STEM-based live action, every title must contribute something positive.”

That level of scrutiny has made Kidoodle.TV a haven for parents who are tired of their kids stumbling into inappropriate content or being influenced by kidfluencers chasing clicks.

“Many platforms treat kids like just another revenue stream,” Mason said. “But families’ media needs are fundamentally different. We built a platform that lets children explore content without the worry of navigating to inappropriate or adult content and we give control to parents to further curate through age and content filters.”

As platforms like YouTube face growing criticism for addictive, algorithm-based viewing experiences, Kidoodle.TV is betting on intentionality and emotional well-being.

“We see this growing shift of parents who want fewer tantrums after screen time, fewer inappropriate surprises, and more teachable moments,” Mason said. “That’s where we shine.”

But even with all the guardrails and innovative features, Mason understands that navigating kids’ media in 2025 can still be overwhelming for caregivers.

“Start by giving yourself some grace. You’re not alone in feeling overwhelmed,” he advised. “My advice is to focus on tools, not guilt. Choose platforms that support your values, not work against them. And above all, be intentional, because that’s where the real magic happens.”

So what’s next for Kidoodle.TV? According to Mason, it’s all about leaning into community and empowering families beyond passive watching.

“We’re moving into a new phase that’s all about celebrating the family experience,” he revealed. “That means more co-creation with educators and campaigns that spotlight everyday families. We’re also launching new content that reflects real family values: kindness, empathy, curiosity.”

Ultimately, Kidoodle.TV isn’t just asking how much screen time kids are getting. It’s asking what kind of experience they’re having and what lessons they’re carrying with them after the screens turn off.

And in today’s media landscape, that might be the most radical thing of all.