Emily Ratajkowski Highlights 'Defined' Thigh Gap In Cheeky Bikini

Emily Ratajkowski turned heads for all kinds of reasons as she posed in a cheeky thong bikini on Instagram last year. In June 2024, the supermodel flaunted her jaw-dropping frame by an indoor tanning bed, showcasing her pert backside in a teeny bikini while promoting her Inamorata brand. Posting to her 2017-founded label's Instagram, Emily left little to the imagination as she overlooked a fluorescent bed, with one fan seemingly impressed by her "thigh gap." The post proved controversial, though, as many users slammed Emily for promoting tanning beds amid the known associated skin cancer risks.

Scroll for the photo. Facing away from the camera, Emily modeled a barely-there, orange bikini.

Displaying her buns of steel and long legs, the London-born sensation wowed in her top and briefs, rocking a skimpy halter top that just about flashed some sideboob. Reminding fans of her toned back and killer waistline, Emily overlooked a colorful indoor tanning bed, posing in socks and sneakers for a sporty finish.

In a caption that gave a nod to her micro swimwear, Emily wrote: "Itsy bitsy thong bikini."

The comments section didn't seem too impressed. "It's dangerous," one fan said, referring to the tanning bed. "Got diagnosed with stage 3 melanoma last year at age 29 - with a VERY italian/dark-skinned family background. EVERYONE reading this - the tan ain’t worth it," another added. That said, others didn't seem to care. "Love," one fan told Emily, with another saying: "No one else could have defined a thigh gap."

This 2024 shoot made just as many headlines. Hitting the streets of New York City last year, Emily Ratajkowski nearly popped out her tricolor bikini, modeling a halterneck, string two-piece in printed red, orange, and white. Going ultra high-cut, EmRata channeled the trend adored by fellow swimwear designer Kim Kardashian, posing with an iced coffee and her dark hair worn down. "CITI KINI," an Inamorata caption read, also urging fans to "shop now."

Speaking to Forbesabout her cult brand in 2020, Emily Ratajkowski proved she's a natural when it comes to business.

"What's great about having followers, and people signing up for our email, is that we get a lot of data on those customers and their shopping tendencies," she told the outlet.

Emily added: "I have been running Emrata for quite a long time now and have a pretty good understanding of what my followers respond to. It's about building that out. But what's really fun about it is there's no calendar—we're not relying on anybody else, except our own information and our customer."

This cheeky snap certainly caught the eye as EmRata pinged out her bikini bottoms while modeling more of her popular merchandise.