Jordon Hudson Reportedly Hijacked Bill Belichick's Commercial In Attempt To 'Hard Launch' Their Romance
By Favour Adegoke on May 9, 2025 at 8:30 PM EDT
Updated on May 9, 2025 at 8:30 PM EDT

Jordon Hudson has been accused of hijacking Bill Belichick's commercial in a bikini in an attempt to "hard launch" their romance.
The couple's relationship dynamics came under scrutiny recently after Hudson interrupted the coach's interview to prevent him from answering questions about their relationship.
Since the incident, several individuals have expressed concern for Bill Belichick, including his family members.
Jordon Hudson Accused Of Hijacking Bill Belichick's Commercial

Hudson continues to raise eyebrows over her relationship with Belichick following some questionable public behavior on her part.
The 24-year-old has been accused of hijacking a commercial the coach was shooting in an effort to "hard launch" their romance, after she seemingly tried to do the same with Dunkin' Donuts' Super Bowl commercial.
During Friday's episode of his "Pablo Torre Finds Out" show, former ESPN personality Pablo Torre claimed that Hudson became a thorn in the flesh of crew members just so she could score a role in a commercial for Underdog Fantasy, the home of Belichick's podcast.
"There was one famous story that was witnessed by, I am told, dozens of people, including freelance contractors who were hired to work on the set of a seven-figure scripted commercial," Torre said, per the New York Post.
He went on to explain that the commercial was a different one from the Dunkin' ad that aired in February.
The podcast host added that witnesses said that day on set was "highly unusual," as Hudson was only someone "they kind of heard about" but started "pitching herself for a role" that wasn't part of the script, adding that it would also serve as "the hard launch" of their relationship.
The Former Cheerleader's Ad Plot Revealed

Torre narrated how Hudson aimed to appear in the commercial, explaining that she shortly returned to the scene of the shoot and was wearing "a yellow polka dot bikini and a sun hat."
"Bill Belichick, if you're wondering, portrays no emotional change [on his face] as this is happening… She kept calling him a star… Belichick was going along with it," Torre said.
Revealing the plot of her own ad, Torre said insiders noted it was going to be Hudson by the pool, trying to get the UNC coach's attention.
"She left set, came back — and she was wearing a yellow polka-dot bikini … The premise of the ad, according to my sources, was Jordon Hudson by the pool," the podcast host shared.
Jordon Hudson Got Played By The Crew Members

Torre went on to explain that Hudson's ad didn't see the light of day because the crew members pretended to film her version with a camera that wasn't switched on.
"The crew had to figure out what the f-ck do you do now. So the premise of the ad, according to my sources, was Jordon Hudson by the pool, sunning herself in a lounge chair, trying to get Bill's attention, that kind of thing," Torre said.
He continued, "Taping for the actual commercial was done by then. So what they did was, they filmed something that one source told me may have involved a camera that may not have even been on. … They had zero intention of using it."
Bill Belichick's Girlfriend Came Under Fire For Interrupting His CBS Interview

Hudson recently came under fire for her role and influence in Belichick's life following an embarrassing moment where she interrupted his live interview on "CBS Sunday Morning" last month.
During the interview, Belichick, who was promoting his book, was asked about his relationship with Hudson, prompting the former cheerleader to cut in, saying, "We're not talking about this."
After the incident, a report suggested Hudson had been banned from the UNC football field or inside its facility.
However, Carolina Athletics has denied the claims, saying she "is welcome to the Carolina Football facilities," even though she's "not an employee at the University or Carolina Athletics."
"Jordon will continue to manage all activities related to Coach Belichick's personal brand outside of his responsibilities for Carolina Football and the University," they added.
Bill Belichick's Family Is Reportedly Worried

Meanwhile, Belichick's family is reportedly concerned about Hudson's influence on him.
"There is deep worry for how detrimental Jordon can be for not just North Carolina but Bill's legacy, reputation — everything he has built and worked for over decades," a family source told Torre, per the New York Post.
Torre added that "the family has been digging into Jordon Hudson as well in a parallel way. They are also in a rabbit hole."
Despite the mounting criticism, Belichick has stood solidly behind his girlfriend and has acknowledged how close they've grown since they became an item.
He even referred to her as his "muse" and "idea mill" in his recently published book, "The Art of Winning: Lessons from My Life in Football."