Heidi Klum's 21-Year-Old Daughter Told Underwear Photos Inappropriate 'With Your Mom'
By Evie Scott on May 5, 2025 at 10:00 AM EDT

Heidi Klum and her daughter Leni Klum have fallen under fire as a new video shows them promoting lingerie label Intimissi. Last week, 21-year-old Leni updated her Instagram with photos and videos of herself and mom Heidi modeling the brand's luxury underwear, but not everyone approved. Many users took to the comments slamming the whole thing, although Heidi and Leni getting shade for their joint undies action is nothing new. Leni was just 18 years old when she and 51-year-old Heidi began fronting Intimissi back in 2022.
Heidi Klum And Model Daughter Stun In Lingerie Campaign
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Scroll for the photos and video. Posing solo in her opening slide, Leni stunned in a soft-molded black bra and briefs.
Flashing her ample cleavage via a plunging neckline, the Replay promo face flaunted her toned tummy and legs, reminding fans of the figure she's inherited from her mom while sizzling in her sleek lingerie. Ditching her usual blonde locks for a darker finish, Leni kept glam with her glossy hair worn down, adding matte makeup to enhance her striking features. Anyone swiping saw Leni joined by mom Heidi, who contrasted her daughter's black look in a cream satin two-piece with lace-accent briefs.
See More Photos Below!
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Alongside sharing a joint still photo of herself and Heidi, Leni also posted a video of the duo walking in slow motion while modeling their Intimissi undies. Here, both Heidi Klum and her daughter added matching mini robes worn open for a sexy bedroom look.
In a caption, Leni wrote: "Have you seen our new campaign for @intimissimi? The Basic Collection is everything we love: clean, comfy & classy. Now available online and in all Intimissimi." She also offered a German translation for her German-speaking fans. The post earned over 50,000 likes, but the comments section is littered with critical remarks. "This is a weird brand deal to do with your mom..." one user said, earning over 600 likes for their reply.
See-Through Undies With Heidi
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Over 200 fans, meanwhile, agreed when another user wrote: "Pretty disgusting that you feel it's ok to pose half naked with your daughter. Absolutely no class." Joining the hate parade, a further user stated: "This is so wrong… in so many ways…"
Leni tends not to comment when it comes to negative feedback on her Intimissi ads, although she has spoken out in general as photos like the above one continue to raise eyebrows.
Haters Gonna Hate
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In March, she revealed: “I always try to remember that no matter what you do, there will always be someone who doesn’t like it,” adding: You simply have no control over it and you can’t focus too much on the negative.”
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