Male Model Jordan Barrett Turns Up The Heat With Exclusive DMs On FanFix

He’s been called “the most mysterious male model on the internet," but now, Jordan Barrett is finally letting fans in on what happens off the runway.

The international fashion icon, known for fronting campaigns for Tom Ford, Balmain, and Versace, is stepping into a new spotlight because Jordan Barrett officially joins FanFix, the red-hot creator platform built for direct, behind-the-scenes access.

For someone who’s spent his career being styled, polished, and edited to perfection, this move is all about taking control.

"The fashion world shows one side of me, the polished, produced version,” Barrett said per a press release sent to The Blast. “On FanFix, I get to share what happens in between those moments: my travels, creative inspirations, and the everyday experiences that shape who I am. It’s a more personal connection with my fans, and it feels good to share this side of myself, unfiltered and on my terms.”

This means fans will get the raw and real Jordan.

Barrett’s content will include photo diaries, voice notes, and candid, self-directed footage, a far cry from the glossy pages of Vogue or a perfectly lit runway. With over 15 million users and $170 million paid out to creators, FanFix is fast becoming the go-to destination for creators who want more than clout, because they want control.

His debut also marks a major pivot for the platform, signaling FanFix’s expansion from a Gen Z creator space into a cultural powerhouse where fashion, art, and storytelling collide. And with the creator economy booming, Barrett’s move is right on trend.

"Creators at every level are looking for more than platforms, they want businesses they can own, audiences they can speak to directly, and content they control," Simon Pompan, Co-Founder and Co-CEO of FanFix, said. “Jordan’s launch reflects exactly where the creator economy is headed, and it’s all happening at FanFix.”

FanFix is a creator-first platform built for brand-safe content and sustainable growth, without the need for ads or sponsored deals. Focused on authenticity and creative freedom, FanFix gives creators the tools to directly monetize and engage with their audience through exclusive, non-explicit content.

Since launching in 2021 and being acquired by global brand accelerator SuperOrdinary in 2022, FanFix has grown to over 15 million users and has paid out more than $170 million to creators.

Based in Los Angeles, the platform is rapidly expanding into new spaces like fashion, art, and culture.

Barrett is an Australian model celebrated for his elusive charm, striking looks, and standout presence in high-fashion campaigns. He’s graced the covers of Vogue, GQ, and i-D, and has walked the runway for luxury powerhouses like Balmain, Versace, and Tom Ford.

“I was in seventh grade when I left school… I didn’t get to learn a lot of things I wanted to learn, so I was kind of a sponge when I got to the industry, and soaked up everything I could, from the behind-the-scenes [crew], to the lighting techs, to the photographers, to the sound technicians,” he said in his Vogue cover. “I got to learn all these things along the way, but not the traditional way.”

He’s previously collaborated with brands like Orlebar Brown and Sir the Label, bringing his signature laid-back yet refined style to life through carefully curated collections.

He went on to admit, “I’m really, really excited about these opportunities that have come my way and that I’ve worked towards, but I also miss home. I’m constantly missing home, and I’ve promised my family I will be home in February, as I have repeatedly…”

After a long pause, he added, “But I will do it.”

While much of Barrett’s personal life has remained under wraps, his launch on FanFix signals a new era of creative freedom and connection.