First The Baguette Bag, Now The Croissant Clutch: Panera’s Back On Their Carb Couture

Move over baguette bags, because Panera Bread is back and serving serious style with their latest foray into carb couture: the Croissant Clutch!

Two years after sending the internet into a frenzy with their viral Baguette Bag, Panera is once again blending fashion and food in the most delicious way possible.

Inspired by the buttery, flaky goodness of their new Croissant Toast Sandwiches, Panera Bread just launched a limited-edition Croissant Clutch that's ready to steal the show and keep your lunch warm at the same time.

Unlike the high-fashion croissant-shaped clutches popping up on runways this year, Panera’s version isn’t just stylish, it’s functional. The clutch is perfectly sized to fit an actual Croissant Toast Sandwich, thanks to its insulated interior that keeps your meal toasty while you stay trendy on the go.

Starting today, fans can snag the Croissant Clutch for $39.50 at shop.panerabread.com/croissantclutch while supplies last.

And the best part? Each purchase includes a $15 Panera gift card, so you can treat yourself to one of their crave-worthy sandwiches while you show off your new arm candy.

The bag itself is a fashion moment: an on-trend brown clutch featuring a pleated design to mimic flaky croissant layers, a gusset with accordion sides, a kiss-lock gold frame closure, and a detachable gold chain shoulder strap.

It even flaunts a custom metal Panera “P” emblem because, yes, branding is everything.

“Just as our new Croissant Toast Sandwiches bring an exciting twist to mealtime, the Croissant Clutch celebrates the innovative flavors of our spring menu in signature Panera style,” Mark Shambura, Chief Marketing Officer at Panera Bread, said. “We are always exploring new ways to connect with our guests, from craveable meals to playful expressions of our brand, including this unique fusion of food, function and fashion.”

Panera’s new Croissant Toast Sandwiches dropped earlier this month and have already become guest favorites. The mouthwatering lineup includes:

• Croque Monsieur Croissant Toast: Black Forest ham, melty provolone and asiago cheeses, plus a caramelized onion and gruyere spread that redefines the classic ham and cheese.
• Fromage Croissant Toast: A flavor bomb of provolone and American cheeses, caramelized onions, arugula, and garlic aioli layered onto buttery croissant toast.

This isn’t Panera’s first-time serving looks. Back in 2023, they launched the BAGuette, a must-have accessory that blended high fashion with foodie obsession. Released just ahead of one of the biggest weeks in fashion, the BAGuette was Panera’s answer to the industry’s growing love affair with baguette-themed accessories.

Of course, as the ultimate bread experts, Panera made sure theirs actually delivered on both style and function. The 12-inch purse, wrapped in the iconic Panera green, was designed not just to look good but also to perfectly fit one of Panera’s Toasted Baguettes:

• Green Goddess Caprese Melt: Peppadew peppers, fresh mozzarella, grated parmesan, basil, arugula, green goddess dressing, garlic aioli and salt & pepper on Panera’s signature baguette
• Pepperoni Mozzarella Melt: Pepperoni, fresh mozzarella, fontina/mozzarella blend and market sauce on Panera’s signature baguette
• Smoky Buffalo Chicken Melt: Smoked chicken, American cheese, fresh red onions and Buffalo sauce on Panera’s signature baguette

The structured accessory featured a chic embossed pattern, a flag magnetic closure, a custom metal “P” buckle, and luxe gold hardware, making it the perfect blend of playful and practical.

“Our new Toasted Baguettes mark the first time that Panera has crafted a delicious sandwich in celebration of our iconic baguette, and this is certainly the first time we have created a purse,” Drayton Martin, VP of Brand Building, Panera Bread, said at the time. “Both of these creations are amazing celebrations of not only our expertise in all things bread, but also the generous touches that make each Panera experience special.”

Now, with the Croissant Clutch, Panera proves once again that they’re not just baking bread, they’re baking trends. Hurry, because just like a fresh-baked croissant, these babies won’t stick around for long!