Kate Upton In Swimming Pool Bikini Told She Could Sell 'Anything'

By Evie Scott on April 9, 2025 at 8:00 AM EDT

Kate Upton smiles at an event
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Kate Upton was technically making a sale as she stunned fans in a black string bikini from a swimming pool last year.

In March 2024, the Sports Illustrated Swim star leaned against the edge of a pool with a can of the Vosa Spirits vodka she co-owns, and her Instagram followers seemed to think that she could sell just about "anything."

Smoldering in a glam shot, Kate flaunted her curves while wet-haired, channeling sleek vibes as she reminded fans of her figure. The post earned Kate endless compliments and over 22,000 likes. It even snagged a celebrity like from gymnast Olivia Dunne.

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Kate Upton Shows Off Bikini And Vodka From A Pool

Scroll for the photo. Looking into the camera as she rested one elbow on the pool's edge, Kate simmered in a teeny bikini top with a flattering halter finish.

Flashing her toned shoulders while drawing the eye to her ample cleavage, the mom of one accentuated her chest thanks to a statement pendant necklace in gold, adding chic gold earrings as she sent out a classy vibe. Posing with a Vosa Spirits can in front of her, Kate made sure to plug her product, although fans may have had their eyes on her.

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Showing off her baby-blue eyes as she wore a discreet black eyeliner layer, Kate kept glam with matte makeup, wearing blended blush over foundation, plus a little bronzer. In a caption, she wrote:

"The new High Line Tropics Collection. Passion Fruit, Mango, Lime, and Watermelon, all with light carbonation, 6x distilled vodka, and no gluten or preservatives. I cannot wait for you guys to taste these!" Kate added: "Our tropics flavors are available in select retailers, stay tuned as we launch new markets across the country over the coming weeks!!" Kate made October 2023 headlines for joining Vosa Spirits as a co-owner.

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Bikini Bombshell Who Can 'Sell Anything'

Comments quickly poured in. "I love you Kate!" one fan replied. "Need to try," another said. A third wrote:

"You could sell anything just by staring! Because i am !! Love you and your work." Kate also earned over 22,000 likes for the share. The model has definitely proven she can sells stuff, as demonstrated by her partnerships with brands including Canada Goose and SheCup lingerie. In an Instagram share posted in the fall of 2023, she told her followers: "I am beyond excited to finally share that I have joined @vosaspirits as a co-owner, and cannot wait to get our products into your hands!"

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Fronting 'Sports Illustrated' In 2024

Kate Upton made major headlines in May 2024 as she returned to SI Swim while celebrating the magazine's 60th anniversary. Showing off her curves and taut abs on the cover last year, Kate wowed in a plunging, ruffly bikini, rocking pink and red shades, plus fun striped bottoms.

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