![March 10, 2024, Los Angeles, California, USA: BILLIE EILISH wearing a white top, black blazer, and tweed pencil skirt by Chanel and a red Artists For Ceasefire pin during red carpet arrivals for the 96th Academy Awards, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), at the Dolby Theatre in Hollywood. 'Barbie' singer Eilish made history and becomes youngest person to win two Oscars. 10 Mar 2024 Pictured: March 10, 2024, Los Angeles, California, USA: BILLIE EILISH wearing a white top, black blazer, and tweed pencil skirt by Chanel and a red Artists For Ceasefire pin during red carpet arrivals for the 96th Academy Awards, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), at the Dolby Theatre in Hollywood. 'Barbie' singer Eilish made history and becomes youngest person to win two Oscars. Photo credit: ZUMAPRESS.com / MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA1109090_002.jpg) [Photo via Mega Agency]](https://theblast.prod.media.wordpress.mattersmedia.io/brand-img/123/0x0/2025/03/28224050/MEGA1109090_002-e1743216048834.jpg?)
Billie Eilish Sets The Internet Ablaze With Sultry Lingerie Photos
By Alisan Duran on March 30, 2025 at 8:00 PM EDT
Billie Eilish is turning heads once again!
The 23-year-old pop sensation recently sent her fans into a frenzy after unveiling a series of breathtaking photos to promote her newest fragrance, Your Turn, from Billie Eilish Fragrances.
Billie Eilish’s Stunning New Look For ‘Your Turn’ Campaign
View this post on Instagram
In the latest promotional shoot, Billie stunned her followers with a fresh, sultry look that perfectly captured the essence of her new fragrance. Matching her long jet-black locks, which she adopted for her Hit Me Hard and Soft album era, Billie wore delicate lace lingerie, including a bustier and an off-white slip dress.
The campaign’s aesthetic echoed the scent’s theme—platinum, edgy, and bold—while her softer, more feminine wardrobe choices created a striking contrast that immediately captivated her fans. The reaction was immediate and electric.
“Literally the most gorgeous person in the worlddd,” one admirer gushed. Another fan declared, “Billie, I just died,” while others couldn’t help but notice the undeniable allure of the visuals. “Nobody is looking at that damn perfume,” one comment read, while another added, “The pictures for this campaign are absolutely amazing.”
Third Fragrance Adds An Edgy Twist
View this post on Instagram
Your Turn marks the third release from Billie Eilish Fragrances, following the success of her debut scent Eilish, which featured gold-themed packaging, and Eilish No. 2, with its sleek silver design. The latest offering, Your Turn, takes on a more platinum and hard-edged aesthetic, reflecting Billie’s evolving style and artistic vision.
Her deep involvement in the visual and olfactory aspects of her brand has resonated deeply with her fans, who continue to eagerly anticipate each new release.
A Love For Scents And Sentimental Aromas
View this post on Instagram
Billie’s passion for scents isn’t just a business venture—it’s a core part of who she is. In a recent interview with Triple J radio, she opened up about her love for fragrances and how it intertwines with her personal life, especially her relationship with her brother and collaborator, FINNEAS.
“He has this one candle that has been our studio scent for a long time,” Billie revealed. “It’s funny because I’m such a big scent person and I love everything that involves scents and fragrance. The amount of candles I have in my house is really a bit much.”
For Billie, scents hold powerful memories. “Every time I smell it, it smells like making the album,” she said, referring to her brother’s signature studio candle. However, she admitted that her sensitivity to scent can be a double-edged sword.
“It’s tough because you smell something and it brings you… immediately right back into the moment of something horrible that happened or something great that happened,” she shared.
Switching Scents To Avoid Painful Memories

Billie also discussed her habit of frequently changing perfumes, a decision influenced by her synesthesia—a condition where she perceives sensory experiences, such as sounds, as colors and shapes.
“I wear different perfumes all the time, I don’t just stick to one,” she explained, emphasizing how her sensitivity to scent sometimes forces her to leave certain fragrances behind.
“There’s a lot of scents that I have to just be like, ‘Well, it was great but I just can’t,’” she admitted. However, she remains hopeful that time can heal these scent-based associations. “It takes me like… I think I get over it after a certain amount of years. Like, there’s some scents that I was not wearing until four years go by and it’s like, ’Maybe I can come back to this.’”
Synesthesia Inspires Billie Eilish’s Visual Masterpieces

Billie’s synesthesia not only influences her fragrance choices but also plays a significant role in her music and visuals. During a past appearance on “The Tonight Show Starring Jimmy Fallon,” she revealed how her synesthesia inspires the colors and shapes associated with her songs.
“All my videos, for the most part, have to do with synesthesia,” she explained. “All of my artwork, everything I do live, all the colors for each song—it’s because those are the colors for those songs specifically.”
Fans Can’t Get Enough

With the release of Your Turn and the jaw-dropping photos that accompanied the campaign, Billie Eilish has once again proven why she remains one of the most influential artists of her generation. Her ability to blend music, visual art, and scent into a cohesive narrative continues to captivate her audience, leaving them eagerly anticipating what’s next.