'Rolling Stone Presents: Amplified' Takes Music Lovers On An Epic Journey

Music lovers unite! Anyone who loves music and reminiscing with different genres and timeframes of musicians and songs, Illuminarium at AREA15 in Las Vegas has something just for you!

"Rolling Stone Presents: Amplified, The Immersive Rock Experience," recently premiered at Illuminarium. This first of its kind show is a larger-than-life celebration of music, culture, and history that includes more than 1,000 photographs, 200 videos, and 1,300 iconic Rolling Stone covers. The show features more than 300 artists we all know and love. It’s a trip down memory lane in a unique and entertaining way.

This immersive experience opened in early March at Illuminarium at AREA15 and is a music lover's dream come true event. Viewers can expect to be taken on a trip down memory lane with clips of performances, photos, and many incredible visuals on not only the walls, but also the floors. 

Narrated by actor/musician Kevin Bacon, this celebration of music that spans many decades will have viewers singing along, up on their feet dancing, walking around the room to check it all out, and taking photos and videos.

“We are proud to partner with Illuminarium and a top-tier creative team to present Amplified, a powerful story of rock ‘n’ roll - one that echoes our own legacy and the deep cultural impact this music has made,” said Gus Wenner, Chief Executive Officer of Rolling Stone. “Amplified is a uniquely immersive experience and transports you though the history of rock ‘n’ roll - past and present - through sight, sound, and motion.” 

Created by Brand New World Studios exclusively for Illuminarium, viewers will enjoy a feeling of going back in time to reminisce with some hits of the past as well as the present.

“We can think of no better partner than Rolling Stone, the authoritative voice that has chronicled the history of rock, to embark on our newest, most unique experience,” said Alan Greenberg, CEO of Illuminarium.  “Our guests will be awestruck by the sound and images from floor to ceiling. This is much more than a show – it’s a time machine for music fans of all ages.”  

From the moment you arrive at Illuminarium, the musical journey begins. In the lobby, there are displays - from cassette tapes to posters to actual musical instruments from some of music’s greats. During the show, viewers are guided through eight transformative chapters devoted to rock’s greatest artists, the message of their music, and how it shaped the world around it. There’s a section on the hairstyles, cars, fashion and more to enjoy and learn from.

“Rolling Stone Presents: Amplified is the ultimate immersive rock experience, a journey through rock ‘n’ roll and its impact on popular culture,” says Executive Producer Brad Siegel, Founder of Brand New World Studios. “It’s full of breathtaking images and music, but we knew it needed to be more than a wild ride; it needed to be a story that explored the impact of the soundtrack of our lives because stories bring people together, help us interpret our experiences and find meaning.”

More than 500 photographers and film directors were featured in "Amplified," pushing boundaries just as the musicians did.

“Music imagery is about experiences,” says Jodi Peckman, Executive Producer and former Creative Director of Rolling Stone.  “It’s about the unbridled joy of concerts and our connection to our favorite artists. Every picture tells a story and Rolling Stone Presents: Amplified has hundreds of stories to tell.”

According to a press release obtained by The Blast, “Rolling Stone and Illuminarium’s multi-year licensing partnership will bring immersive, music driven experiences to audiences across multiple markets in the U.S. and internationally.” 

"Rolling Stone Presents: Amplified, The Immersive Rock Experience," plays daily at Illuminarium, located at AREA15, beginning at 11 a.m. with the last show at 9 p.m. Sunday through Thursday and 11 p.m. on Friday and Saturday. Tickets are $40 per person.

The Blast had the opportunity to check out "Amplified" when it debuted at Illuminarium last week.

Illuminarium is an experience all in itself regardless of what show you go to. Its immersive 360-degree cinematic entertainment experience offers a larger-than-life show while being surrounded by sight, sound, and the illusion that you are one with the show.

"Amplified" brings music to life in a variety of ways throughout the show. Guests can walk around to experience everything or can choose to have a seat. Some people even opted to dance a bit, because it was hard to sit still with such great music playing.

There's so much to take in that this experience is more than just memorable. It truly is a trip down memory lane, because some songs from the past trigger fond memories of a different time in our lives. For the diehard music lover, this show is an absolute must.

AREA15, just minutes from the Las Vegas Strip, offers fun for the whole family. This immersive entertainment and art complex combines interactive play and experiences with impressive art installations, dining, games, live events, and more. It's unique, interactive, and a memorable experience.

AREA15 opened in 2020 and has been on a journey of growth to offer more and more fun since. Some of the fun currently found at AREA15 includes Meow Wolf's Omega Mart, Superplastic Dopeameme Institute for Pleasure Research, AR Dodgeball, LIFTOFF, Illuminarium, JOHN WICK EXPERIENCE, and much more.

For more information on AREA15, visit the website.