Chanel West Coast Does Business In Plunging 'Hubba Bubba' Bikini

Chanel West Coast is back in her bikini as she ushers in a new drop from her Coasty Swim brand. The MTV star, 36, sizzled in her favorite retro-style swimwear this weekend, posting an eye-popping snap on Instagram as she promoted her 2022-founded label. Flaunting her curves and her recent weight loss, Chanel wowed in a tricolor bikini with a '50s feel, highlighting her fun sense of style and even earning herself a "hubba bubba" comment. Chanel, who once ran her LOL Cartel merch company, appears to have founded a solid brand, one she's proud to have as both size-inclusive and eco-friendly.

Scroll for the photo. The above one was shared last fall as Chanel sizzled in a knotted yellow swimsuit while plugging Coasty Swim.

All smiles in a yellow, pink, and blue bikini top with ruched fabrics, Chanel posed by a painted wall matching her swimwear, looking like a total bombshell as she wrapped a hot pink sarong around her waist. Displaying her ample cleavage and taut abs, the West Coast Hustle star rocked thick straps and a bust bow, keeping her look fun and girly as she wore plastic-rimmed shades.

Sporting her dark locks down in soft curls, Chanel nailed her summer babe vibe, wearing a warming face of makeup complete with plenty of blush and contour. The mom of one also wore a gold necklace with a ruby-pink gemstone, plus a bangle as she flashed her tattoos and showed off a sleek manicure. In a caption, she wrote: "Sunshine made me, lately life been crazy." Chanel also asked fans to vote for their favorite snap after sharing a second photo of herself toying with her hair while in the same look.

"Cutie in pink," one fan replied. "I I love them both but fav #1," another said. A third merely replied: "Hubba bubba."

Chanel West Coast was enjoying her 2024 Mexico "baecation" when she posted this candy-pink bikini look, this time ditching the ruched look for a tight, frill-accent bathing suit. Striking a pose from her luxurious resort, the TV star wowed in a busty top and matching bottoms, flashing her abs and highlighting the results of her post-baby liposuction. In a caption, she shouted out her brand's "Princess" bikini.

Chanel West Coast has opened up about her brand's mission.

“We want women to feel beautiful in our bikinis as well as in their own skin,” she stated as her brand launched. “We promote body positivity, and our swimwear is meant to enhance your body no matter the shape or size. Coasty Swim is all about bringing the good vibes and we hope to reach every coastline around the world with our brand soon," the L.A. native continued.