Bella Hadid Flashes Bronzed Body In New Frankies Bikinis Campaign Photos

Bella Hadid is turning up the heat in her latest campaign for Frankies Bikinis, showing off her toned physique in a series of sultry shots!

The 28-year-old supermodel, who has a deep-rooted love for horseback riding, infused her passion for equestrian culture into the stunning swimwear collaboration. The collection, launched Tuesday morning, features a mix of Western-inspired pieces and classic bikini silhouettes.

Hadid, known for her striking runway presence and effortless style, modeled several standout looks from the collection, including suede-inspired bikinis, animal prints, and ultra-feminine designs. The campaign, shot by photographer Alana O’Herlihy, captures the model in various settings—riding horses, posing by fences, and basking in the sun aboard a boat.

Bringing together her love for fashion and horseback riding, Hadid posed inside a rustic horse barn, pulling down her black leather pants to reveal the $140 ‘Austin’ underwire bikini top and $80 leopard-print ‘Full Moon’ bikini bottoms. She also took things up a notch by riding a white horse while clad in the $215 brown-suede ‘Paradise’ halter bikini top and matching $125 ‘Wrangler’ booty shorts, proving that her equestrian skills are as strong as ever.

For another striking look, Hadid saddled up on a grey horse wearing the $90 black ‘Sunday’ halter bikini top, exuding effortless confidence. The blend of rugged Western aesthetics with the brand’s signature feminine touch makes this collection stand out.

The campaign also featured Hadid in dreamy seaside settings, showcasing the collection's versatility. While aboard a boat, the Yellowstone guest star flaunted her toned derrière in a $90 white polka-dot ‘Dalton’ micro-bikini bottom, paired with the $120 ‘Angel’ bikini top. The minimalist yet bold ensemble highlighted her sculpted physique, making it a perfect summer-ready look.

In another shot, she leaned effortlessly over a fence in the $110 white ‘Little Miss’ top, paired with the matching $140 wrap ‘Little Miss’ mini-shorts. The set, with its delicate fabric and wrap-around design, offered a playful yet chic vibe that’s sure to be a hit among fans.

Behind the stunning visuals, Hadid’s glam team ensured she looked flawless in every frame. Celebrity hairstylist Jawara styled her signature brunette locks into effortlessly tousled waves, while makeup artist Nadia Tayeh sculpted her features with a sun-kissed glow. The combination of soft waves and natural yet defined makeup perfectly complemented the collection’s aesthetic.

Hadid’s collaboration with Frankies Bikinis is more than just another fashion project—it’s a heartfelt partnership. The supermodel grew up in Malibu alongside Frankies Bikinis founder Francesca Aiello, and their friendship has now blossomed into a creative venture.

“Thank you to my sister Frank. I’m so proud of you and all that you do,” Hadid gushed in a heartfelt social media post on February 23. “I can’t believe we’re so lucky to get to create and love on each other as work! Your heart, brain, generosity, love, kindness, and hard work are just some of the reasons I have always and will forever love you!”

Hadid also teased future drops, revealing that additional capsules are set to release in April and June, keeping fans excited for more stylish swimwear options.

Away from the spotlight, Hadid has been enjoying a quieter life with her cowboy beau, Adan Banuelos. The couple, who have been dating since January 2023, took their relationship to the next level by purchasing a home in Fort Worth, Texas, a year ago. Their shared love for the Western lifestyle aligns perfectly with Hadid’s latest campaign, making it even more personal.

Before Banuelos, the half-Dutch, half-Palestinian beauty was romantically linked to art director Marc Kalman, Grammy-winning singer The Weeknd, and Cha Cha Matcha founder Matthew Morton. Now, she appears to have found happiness in her new chapter, balancing high fashion with country living.