Hailey Bieber Puts A Retro Spin On No-Pants Trend For Rhode

Hailey Bieber has mastered the art of blending high fashion with beauty, and her latest Rhode campaign proves just that!

The 28-year-old model put her own spin on the viral no-pants trend while announcing the launch of Rhode’s newest product: the Peptide Lip Shape liner.

After weeks of teasing a mysterious drop, Hailey finally revealed the lipliner on January 24, sending her fans into a frenzy. But as much as the new beauty product caught attention, it was her daring campaign look that really stole the show.

Hailey has been a long-time fan of the pantless trend, often seen sporting the look at events and on date nights with husband Justin Bieber. For this campaign, she embraced the style once again, ditching traditional bottoms in favor of a bold underwear-only moment.

She wore a cropped, fuzzy mock-neck sweater in a soft cream-pink hue, keeping things cozy on top while baring her legs below. Instead of pants, she opted for high-waisted tighty-whities, fully leaning into the barely-there aesthetic.

If the underwear-forward outfit wasn’t eye-catching enough, Hailey made an even bolder statement with her footwear. She paired knee-high, ruched socks with strappy lace-up heels—a combination that fashion purists might call a faux pas. But on Hailey, it somehow looked effortlessly cool, proving that confidence can make even the most unexpected pairings work.

To complete the nostalgic aesthetic, Hailey posed with pink dumbbells in hand, giving the campaign an undeniable ’80s aerobics vibe. The styling immediately drew comparisons to Jane Fonda’s iconic workout looks, known for their high-cut bodysuits and leggy silhouettes.

With her toned legs on display, Hailey’s look felt like a modern take on vintage fitness fashion—blurring the lines between high fashion and retro-inspired athleticism.

Though the campaign’s styling grabbed plenty of attention, Hailey’s main focus was Rhode’s newest addition: the Peptide Lip Shape liner. The creamy lip contouring product is designed to define and enhance the lips and is available in 11 versatile shades, including pinks, taupes, beiges, and browns.

The liner officially launchedq on January 30, but eager fans can already join the waitlist. Shoppers can purchase the Peptide Lip Shape individually for $24 or opt for the Peptide Lip Shape Set, a customizable bundle of four shades for $92.

With every Rhode launch, Hailey continues to prove that she’s not only a beauty entrepreneur but also a trendsetter unafraid to take fashion risks. From her love of the no-pants trend to her ability to make controversial styling choices work, she consistently pushes boundaries in the best way possible.

Whether she’s redefining retro fashion or introducing must-have beauty products, one thing is certain—when Hailey drops something new, the world takes notice.