Bella Hadid Sizzles In Lingerie-Inspired Looks For New Ôrebella Campaign

Bella Hadid is making her return to the fashion spotlight in a way only she can—by combining sultry lingerie aesthetics with her signature fragrance line, Ôrebella.

Though she’s been focusing on her equestrian career and supporting her cowboy boyfriend, Adan Banuelos, the supermodel knows exactly when to step back into the limelight. And for the launch of her latest scent, Nightcap, Bella ensured all eyes were on her with two stunning, lingerie-forward looks.

Bella’s first campaign look channels effortless nighttime glamour. In behind-the-scenes shots, the model is seen getting her makeup done while lounging on a plush bed, exuding an air of relaxed luxury.

She wears a silky black slip dress adorned with delicate metal embellishments, featuring thin spaghetti straps that frame her open-back silhouette. Keeping accessories to a minimum, she adds only a chunky gold chain-link bracelet, which perfectly complements the Ôrebella bottle she holds.

For her second look, Bella leans into the effortlessly sexy loungewear trend. Photographed in a dramatic black-and-white filter, she poses in a cropped white tank top with a scoop neckline and high-cut buttoned shorts, making them appear as lingerie.

To complete the look, she throws on an unbuttoned blouse, leaving the cuffs undone for a laid-back yet sensual feel. In this minimalistic ensemble, the focus remains entirely on the fragrance—just as Bella intended.

This isn’t the first time Hadid has turned up the heat for Ôrebella. Last August, she nearly bared it all in an ethereal campaign shoot, wearing nothing but intricate body jewelry. The crystal-studded bodysuit featured a dazzling bra and diamond-draped midriff paired with rhinestone underwear for an extra bold touch.

To add to the lingerie-inspired aesthetic, she draped a sheer black cape around herself and finished the look with a crystal anklet, armbands, and metallic jewelry. The result? A campaign that turned fragrance into high fashion.

While Bella had stepped back from the modeling world to focus on new ventures, her latest campaign proves she hasn’t lost her touch. With Ôrebella growing into a powerhouse fragrance brand, she continues to use her modeling prowess to elevate its aesthetic.

Whether she’s draped in crystals or keeping it effortlessly chic in a silky slip, one thing is certain—when Bella Hadid promotes a fragrance, she makes sure to leave a lasting impression.

Hadid first hinted at Ôrebella on February 22, 2024, by sharing a video on Instagram. The clip begins with the camera zooming into her eye before flashing through various scenic shots, including an ocean and a field. A circular logo featuring a lowercase “B” then appears, followed by the video reversing to show her eye closing.

The brand name, Ôrebella, along with the phrase “reveal your alchemy,” flashes across the screen in the same font as the logo. The caption reads, “Orəbella founded by Bella Khair Hadid.” While the official reveal took place on February 22—a nod to the angel number 222—Hadid may have subtly teased the launch earlier.

On February 8, she posted a series of photos featuring an ULTA Beauty sign, which her father, Mohamed Hadid, later reshared, writing, “Bella for life and beauty.”