Martha Stewart Channels '50 Shades Of Martha' In New 'Unhinged’ MAC Ad

Martha Stewart is proving that glamour knows no age in her latest MAC Cosmetics campaign, where she trades in baking for a sultry, sensory-driven beauty moment.

The 83-year-old lifestyle mogul has joined MAC as one of its newest brand ambassadors, starring in a playful, steamy ad promoting the company’s new nude lipstick collection.

On Tuesday, MAC Cosmetics shared the now-viral ad on Instagram, featuring Martha Stewart dressed in a nude silk robe as she seductively indulges in fresh strawberries, golden honey, and pomegranate, all before applying a MAC nude lip liner and lipstick to complete the look.

As she moves through the video, sighing and groaning in delight while savoring the fruit, Stewart cheekily comments, "Makes a mess," while dripping honey from a wooden dipper.

The campaign, which MAC captioned “I’m Martha Stewart and #IOnlyWearMAC,” embraces a fun, sensual energy, showcasing Stewart’s confidence as she effortlessly blends sophistication with a touch of cheeky humor.

Fans flooded the comments section of the video, praising Stewart’s bold and glamorous commercial.

“Bruhhhh, whoever got Martha Stewart to do this ad is either a genius or unhinged, but it worked anyway,” one social media user wrote.

“Was not expecting Martha in a smokey eye slurping up my feed, but am equally not disappointed,” someone else said.

“I’m totally down for 50 Shades of Martha. Please keep it coming!” another expressed.

While many praised the ad, others took to X, the social media platform formerly known as Twitter, to slam the new MAC ad.

"Yes. Just what all of us want to see is geriatric @MarthaStewart trying to channel sexy. I can’t unsee those pics. Yuck!" someone expressed. "Whose idea was this?"

"Just ew," another wrote.

While a third simply asked, "Why?"

While the video quickly became an internet sensation, captivating viewers with its boldness, Stewart herself is embracing the attention. When speaking with PEOPLE Magazine, she laughed about the campaign’s playful nature.

"[The photos are] charming, and I think they'll get some attention," she said. "I love what I look like in these pictures. They're almost selfie-like. This fabulous nude lipstick really makes the face. It's a beautiful color."

In the campaign photo, Stewart appears to be snapping a glamorous selfie in her pajamas, effortlessly showcasing her MAC Cosmetics nude shades. She’s wearing the M·A·CXIMAL Sleek Satin Lipstick in Fleshpot, a shade she instantly loved. This lipstick is just one of 20 bold nude shades in the collection, which also includes a 28-shade nude eye palette and nude lip liners. The collection provides everything needed to achieve the perfect nude makeup look.

For this bold campaign, MAC Cosmetics pushed boundaries with its "nude" messaging, but the brand’s core focus was on celebrating authenticity and confidence.

"It's no good running around feeling unsure of oneself, or not believing that you can get a job done in the right way, so, I constantly try to get people to just step up, step up to the job and feel good, and be proud of the result," Stewart explained.

Martha Stewart is no stranger to breaking the internet with her glamorous and seductive selfies. The cookbook author and lifestyle mogul has fully embraced her viral "thirst trap" persona, telling PEOPLE Magazine, "I love those thirst traps."

With a devoted social media following, Stewart continues to captivate fans with her signature confidence, proving that beauty and self-assurance are timeless. "Well, you have to feel that you look good," she advises. "Don't question yourself. Just put on a little fresh makeup and you look at yourself in the mirror and say, 'Oh, boy, I really look OK.' Take the picture and make sure you have light on your face. I always have light directly on my face."

At 83, Stewart continues to redefine beauty standards, proving that confidence, elegance, and a well-lit selfie are truly ageless.