Coors Light Drops Hilarious Super Bowl Teaser Featuring Celebrity Cameo

As anticipation builds for the Super Bowl, Coors Light is giving fans a sneak peek at its laugh-out-loud commercial featuring actor and comedian Timothy Simons.

Known for his standout performances in "Veep" and "Nobody Wants This," Simons brings his signature dry humor to the brand’s latest campaign, helping fans combat their dreaded "Case of the Mondays," especially after the Super Bowl.

In the teaser, shared with The Blast, Simons finds himself in the middle of a sitcom shoot where everything goes hilariously off the rails. From botched lines to comedic blunders, the actor perfectly embodies a chaotic Monday scenario, making him the ideal fit for Coors Light’s latest lighthearted marketing play.

The campaign aligns with Coors Light’s ongoing mission to help fans "chill" through life’s frustrating moments, but this time, by embracing the universal struggle of Monday mishaps with a Super Bowl-sized dose of comedy.

While full details of Coors Light’s Big Game ad remain under wraps, this teaser suggests the brand is leaning into humor, relatability, and Simons' comedic charm to make an impression during one of the most-watched events of the year.

The Monday after the Super Bowl is infamous for being the toughest day of the year for football fans. According to a recent survey conducted by Talker Research, 60% of Americans and Canadians admit they experience a “Case of the Mondays” after the Big Game.

To help fans combat the post-Super Bowl blues, Coors Light has come up with a creative solution to turn a “Case of the Mondays” into a literal case of beer with limited-time packaging.

But that’s not all. Now, as shared with The Blast, the brand is taking things a step further with a brand-new way for fans to “Choose Chill” and refresh themselves after game day.

As shared with The Blast, in a one-of-a-kind fusion of beauty and beer, Coors Light has unveiled the Chill Face Roller, a custom facial tool that combines the popular trend of face rolling with the signature mountain-cold refreshment of Coors Light.

The concept is simple. Roll a can of Coors Light on your face for an instant cooling sensation. By inserting a 12-ounce can of Coors Light into the specially designed holster, the Chill Roller transforms into a bespoke facial tool, delivering the ultimate chilled facial experience straight from the Rockies.

“At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, Vice President of Marketing at Coors Light, said. “With the Coors Light Chill Roller, we’re taking that mission to the next level by bringing the mountain cold of Coors Light directly to your daily routine. Why not chill your face while you chill your Case of the Mondays?”

The recent survey by Talker Research, in partnership with Coors Light, also found that Mondays are widely disliked, with 76% of respondents favoring other days of the week. However, the Monday after the Super Bowl stands out as particularly dreaded, with 41% calling it one of the worst Mondays of the year.

For many football fans, the struggle comes from staying up late (50%) and having to face work the following day after an adrenaline-filled game (46%). Others find the disappointment tied to the end of football season (36%), while 18% specifically miss watching their favorite teams play.

In 2023, Coors Light collaborated with Miller Lite and Blue Moon in a unique "High-Stakes Beer Ad." The commercial featured a barroom brawl between fans of Coors Light and Miller Lite, debating which beer should be the ad's focus. In a surprising twist, Blue Moon stole the spotlight at the end.

The following year, Coors Light revived its iconic "Chill Train" campaign. The 2024 Super Bowl ad showcased a train traveling through various landscapes, delivering cold refreshments to those in need of a chill moment.

Approximately 123.7 million viewers tuned in for last year’s Super Bowl, and viewership is expected to remain just as strong as the Kansas City Chiefs take on the Buffalo Bills in Super Bowl LIX on Sunday, February 9.